E-Commerce Promotes Inclusive Trade

By Joyce LIU China International E-Commerce Center

Directory

Brief introduction on E-commerce in China

Problems SMEs are facing

The practices in China

Proposed Solutions

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

中国电子商务报告（2015）

In 2015, China’s total e-

commerce volume was

expected to be 20.8

trillion yuan, a year-on-

year growth of about 27

percent, over-fulfilling

the target set in the “E-

commerce 12th Five-Year

Development Plan” and

quadrupling the e-

commerce trade volume.

E-commerce has become

a driver to national

economic development. 0.93 1.3 1.55 2.17

3.14 3.67

4.55

6.09

8.11

10.4

16.39

20.82

39.8%

19.3%

40.1%

44.8%

16.9%

23.9%

33.8% 33.2% 28.2%

57.7%

27.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0

5

10

15

20

25

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

中国电子商务交易额（万亿元） 同比增长（％）

E-Commerce in China (2015)

China E-commerce Volume

(trillion yuan)

Year-on-Year

Growth (%)

中国电子商务报告（2015）

1257 2586

5091

7826

13110

18636

29087

38773 105.7%

96.9%

53.7%

67.5%

42.2%

56.1%

33.3%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

2008 2009 2010 2011 2012 2013 2014 2015

中国网络零售交易额（亿元） 同比增长（％）

E-Commerce in China (2015)

China’s Internet Retailing

Volume (hundred million yuan) Year-on-Year

Growth (%)

In 2015, China’s

internet retailing

volume reached

3.8773 trillion yuan, a

year-on-year growth

of 33.3 percent,

accounting for 10.8

percent of the total

retail sales of social

consumer goods.

中国电子商务报告（2015）

The popularity rate

of e-commerce

purchase and sale in

manufacturing field

in China has been

further raised,

reaching 37.24

percent on average,

with some sectors

approaching 60

percent. 34.74%

39.70%

43.14%

48.03%

52.77%

45.30%

30.00%

40.00%

50.00%

60.00%

300人以下 300-1000人 1000-5000人 5000-10000人 10000人以上

不同规模企业电子商务采购普及率

不同规模企业电子商务销售普及率

1000 – 5000 5000 - 10000 Over 10000

E-Commerce in China (2015)

E-commerce Purchase Popularity Rates of Enterprises of Different Sizes

E-commerce Sales Popularity Rates of Enterprises of

Different Sizes

E-commerce of manufacturing field is rapidly expanding to both upstream and downstream of the supply chain.

Under 300 300 - 1000

Problems the SMEs are facing

The Market demand (Large? Small?)

Lack of Talent people

Policy Impact (Encourage? Support?)

Funding

Psychological preparation (for women, star-up)

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

The Practices in China

Rural E-Commerce (Government Sponsor)

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

In 2015, the trading volume

of rural online shopping

was 353 billion yuan, a

year-on-year growth of 96

percent; the internet

retailing amount of

agricultural products was

150.5 billion yuan, a year-

on-year growth of over 50

percent. The construction

of rural e-commerce

service outlets is in full

swing, currently covering

nearly 250,000 villages in

more than 1000 counties.

Infrastructure

Service

Environment

Talent Resource

Demonstration

of E-commerce

in Rural Areas

e-commerce in rural areas has been

taken onto the fast track of development

The Practices in China

Talent Training

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

CIECC Training Institute is recognized as an implementer of updating knowledge projects for National E-Commerce professionals, continuing education base for National professionals certified by Ministries of Human resource and Social Security, E-Commerce training base certified by Ministry of Commerce. CIECC undertakes the responsibilities of training and continuing education for E-Commerce professionals in China.

CIECC Training Institute provides comprehensive, systematic, professional, useful theoretical knowledge and practical skills for management and application levels in E-Commerce related fields through integrating business experts and quality education resources both domestic and abroad. Being as a National-level training service organization, CIECC Training Institute is committed to develop dynamic senior E-Commerce professionals in management, operational and application levels with global views, creative thinking and outstanding technique.

2014 2015 2016

500

1,000

0

756

1,031

Exhibitors 参展商 1,185

2014 2015 2016

50,000

100,000

0

91,256 101,294

Visitors 观众

116,569

15 countries and regions attend the Expo, including: U.S.A, UK, Ireland,

Germany, Spain, France, Russia, Korea etc. Exhibitors include:

美国、英国、爱尔兰、德国、西班牙、法国、俄罗斯、韩国等15个

国家和地区的企业参加了展会。部分参展商如下：

2016

On Apr. 11-13

2017

International standard booths（国际标准展位）：2400 Exhibition area（展览面积）：60,000 M² Possible buyers（预计采购商）： 6500+ Possible visitors（预计观众）：130,000+

Key Exhibitors（主要参展商）:

43,432 Cooperation intentions was agreed 签订合作意向43432个

The Practices in China

China International E-Commerce Expo

Proposed Solutions

Capacity Building Program

Talent Training

Pilot Project (Assistive Devices?)

Talent Training + Pilot Project + Funding

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

Proposed Solutions

Collaborations

Data Exchange and Sharing

Joint Research with outcome releasing

• <Jianjiang Proposal> to APEC

Joint Project

Workshop on using technology in support of Trade for Micro, Small and Medium Sized Enterprises

Thank You

Joyec LIU GM of International Cooperation Dept. of China International E-Commerce Center (CIECC) Executive Secretary General of APEC E-Commerce Business Alliance (APEC-ECBA)

Email: joyceliu@ec.com.cn