Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO
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Transcript of Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO
![Page 1: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/1.jpg)
@webmarketing123 #123webinar
Got Video? B2B Marketers’ New Secret Weapon for Lead Gen & SEO
Alex DunksSenior SEO AnalystWebmarketing123
Dane FrederiksenPrincipal
Digital Accomplice
![Page 2: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/2.jpg)
@webmarketing123 #123webinar
Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results.
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
2012 WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES
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![Page 4: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/4.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
![Page 5: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/5.jpg)
@webmarketing123 #123webinar
The Power of Visual Storytelling
![Page 6: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/6.jpg)
@webmarketing123 #123webinar
What Can Video Do?
• Grab people's attention
• Bring your ideas to life
• Tell your story in less time
• Make your website stickier
• Create a buzz and be found
• Update your brand for the 21st century
The Power of Visual Storytelling
![Page 7: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/7.jpg)
@webmarketing123 #123webinar
Drive Revenue
• Content Marketing
• Demand Generation
• Sales Enablement
Strengthen Your Organization
• Training
• Internal Communications
• Investor Relations
The Power of Visual Storytelling
![Page 8: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/8.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
![Page 9: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/9.jpg)
@webmarketing123 #123webinar
50% of internet traffic is video (Cisco)
24 million U.S. smartphone users are regularly watching online videos on their phones
2.5 days of video uploaded every minute
4 billion daily views on YouTube
The Business Case for Video
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@webmarketing123 #123webinar
The Business Case for Video
400% higher engagement than static content (flimp)
2-3 times higher email click-thru rates (forrester)
64% increase in prospect’s propensity to buy after watching video (internet retailer)
9% increase of time spent on website(internet retailer)
Online Video Effectiveness Shines
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Video has become a critical information source for senior executives75%* of Executives are viewing work-related videos on business-related websites weekly (Interactive Media Strategies study, 2011)*quadrupled since similar study in 2007
Work-related video is driving executives to take action.65% of viewers will visit vendor’s website. 53% conducted an online search.
The Business Case for Video
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@webmarketing123 #123webinar
The Business Case for Video
Have you used Video for Marketing?81% yes, 13% considering, 7% no (Web Video Marketing Council Q4 2011)
Half of B2B marketers are increasing use of online video, ⅓ “aggressively” increasing, and only 15% have no plans.
(B2B Magazine Survey, 2011)
B2B Marketers employing Video: rising from 42% in 2010 to 52% in 2011, and a 36% increase in confidence.(B2B Magazine Survey, 2011)
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Video is a Social play:We read alone but watch in groups
54% of senior executivesshare work-related videos at least
weekly
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Cost Savings:
How many Customer Service Calls could be avoided if you had Video FAQ?
The Business Case for Video
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@webmarketing123 #123webinar
Revenue Impact:
What if you could measure the impact of video on closed deals?
The Business Case for Video
![Page 16: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/16.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
![Page 17: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/17.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
An indexed video stands a 50X chance of ranking on first results page than any textual page.
And a 41% higher click-through rate than a plain text ad.
(Forrester Research)
(ReelSEO)
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@webmarketing123 #123webinar
The SEO Value of Video
Titles
URL
Tags
Captions or Full Transcriptions
SEO
Titles Tags
URLsCaptions or Transcriptions
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@webmarketing123 #123webinar
MobilityCentral | simple, powerful mobility management
![Page 20: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/20.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
![Page 21: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/21.jpg)
@webmarketing123 #123webinar
1. Develop a Clear Goal
5 Principles of Successful Video
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2. Match the Message to the Medium
5 Principles of Successful Video
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3. Flexible Distribution
4 Principles of Successful Video
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4. Embed Your Video in a Branded Environment
4 Principles of Successful Video
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@webmarketing123 #123webinar
MobilityCentral | simple, powerful mobility management
4 Principles of Successful Video
![Page 26: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/26.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
![Page 27: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/27.jpg)
@webmarketing123 #123webinar
5. Establish Your Metrics
4 Principles of Successful Video
![Page 28: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/28.jpg)
@webmarketing123 #123webinar
6. Supercharge Your Email with Video
4 Principles of Successful Video
![Page 29: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/29.jpg)
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
![Page 30: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/30.jpg)
@webmarketing123 #123webinar
Cultivate Your Storytellers
![Page 31: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/31.jpg)
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Repurpose Existing Content
![Page 32: Got Video? B2B Marketers' New Secret Weapon for Lead Gen & SEO](https://reader035.fdocument.pub/reader035/viewer/2022081602/54b40bc94a7959236b8b4774/html5/thumbnails/32.jpg)
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Start at the Top... and the Bottom
Company Profile
Simple How-to
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WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH TARGETED, COST-EFFECTIVE DIGITAL MARKETING
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Get a Video Consultation• Discuss how video can further your business
objectives• Develop a Game Plan to start developing and
deploying content that yields measurable results.
Get an SEO Consultation.Learn how Search Engine Optimization can:
• Improve organic search rankings• Attract more quality prospects• Convert more leads
Request an SEO Consultation: [email protected]
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