FASHION TREND 2015
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Transcript of FASHION TREND 2015
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FASHION TREND OF KOREA 2015
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WHYTREND?
.
. . 10 , 1 . .
. , , 2015 NCSI 1 . ZARA()
, 2 .
, . .
. .
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CROSS OVER
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2015 TREND REPORT
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KEYWORD2015 TREND REPORT
5
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TREND I LOOK/STYLE
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TREND I LOOK/STYLE
RETRO01 /
AMERICAN CASUAL
02 /
NORM CORE03 /
HIPHOP /STREET
04 /
/
2015 / , , , / 4. / / .
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TREND I LOOK/STYLE
RETRO01 /
,, Retrospect , . 1970 Retro Pre , . 1971 S/S 1940 . , . . , .
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WHYRETRO?
20 . , . , . .
TREND I LOOK/STYLE
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TREND I LOOK/STYLE
RETRO01 /
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TREND I LOOK/STYLE
RETRO01 /
, , TV, . . , . 80~90 , . .
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TREND I LOOK/STYLE
AMERICAN CASUAL02 /
70~80 , . , . . , .
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WHYAMERICAN CASUAL?
TREND I LOOK/STYLE
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AMERICAN CASUAL02 /
TREND I LOOK/STYLE
21 , .
. ,
.
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()
()
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TREND I LOOK/STYLE
AMERICAN CASUAL
02 /
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TREND I LOOK/STYLE
NORM CORE03 /
(NOMCORE) NORMAL HARDCORE , . 2014 2 ,
.
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. 2015 . . . , , , , , , , .
WHY?
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TREND I LOOK/STYLE
NORM CORE
03 /
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TREND I LOOK/STYLE HIPHOP/STREET04 //
, , , , . . .
, .
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WHYHIPHOP/STREET?
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TREND I LOOK/STYLE
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TREND I LOOK/STYLE
HIPHOP/STREET04 //
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TREND I ITEM
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ADIDAS SNEAKERS01 /
TREND I ITEM
2012 ,
. 2014
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, , ,
, .
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WHYADIDAS SNEAKERS?
. 1 90
80~90 . .
80~90
. 80 90
. 2015
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TREND I ITEM
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ADIDAS SNEAKERS01 /
TREND I ITEM
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OTHER SNEAKERS01-1 /
TREND I ITEM
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TREND I ITEM
CAP02 /
6( ) . 90 .
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. , ,
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WHYBALL CAP?
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TREND I ITEM
CAP02 /
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DESERT BOOTS03 /
TREND I ITEM
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2015
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,
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TREND I ITEM
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, GD
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WHYDESERT BOOTS?
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DESERT BOOTS03 /
TREND I ITEM
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TREND I PATTERN
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TRENDI PATTERN
CAMOFLAGE01 /
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CAMOFLAGE01 /
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TRENDI PATTERN
GRAFFITI/GRAPHIC02 //
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, , . .
KTZ, .
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GRAFFITI GRAPHIC
02 /
/
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COLLAGE03 /
TRENDI PATTERN
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,
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COLLAGE03 /
TRENDI PATTERN
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TREND I BRAND
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TRENDI BRAND
SUPREME01 /
1994 JAMES JEBBIA 21 . , , . .
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, , , ,
, , , ,
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,
4
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, , SNS
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WHYSUPREME?
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TRENDI BRAND
02 / SPA
H&M UNIQLO ZARA
11 1
SPA() Specialty store retailer Private label Apparel brand , , . , SPA . 2012 2014 5% SPA 17% .
20 SPA .
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TRENDI BRAND
02 / SPA
H&M 2009 . H&M
2009 . .
H&M CEO (Karl-Johan Persson) .
H&M
. H&M .
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(Collaboration) ,
. ,
. 2004 (Karl Lagerfeld) 11
(Stella McCartney), (Isabel Marant), (Alexander Wang)
. H&M
. H&M
.
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TRENDI BRAND
02 / SPA
2005 SPA 1
. (Fleece)
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. .
,
.
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. (Key visual)
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.
.
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TRENDI BRAND
02 / SPA
2008 . 10 .
. , H&M . , .
2014 . . (Key visual) . . .
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TRENDI BRAND
02 / SPA
( 2015.06 / 20 139 )
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TREND I LIFE STYLE
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TRENDI LIFESTYLE
01 /FASHION LIFE STYLE SHOP
, . 1 , .
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01 /FASHION LIFE STYLE SHOP
TRENDI LIFESTYLE
&
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TRENDILIFE STYLE
02 /FESTIVAL
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EDM (UMF,WDF,GGK) .
2012 5 11
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, ,
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.
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TRENDILIFE STYLE
02 /FESTIVAL
, , ,
EDM
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TRENDILIFE STYLE
03 /EVENT
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, ,
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. , ,
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, . 1996
. 2012
4 .
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TRENDILIFE STYLE
03 /EVENT
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TREND I PEOPLE
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TRENDI PEOPLE
GD YU A IN BEENGEENO
GONG HYO JIN GO JUN HEE CRYSTAL
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01 /GD
TRENDI PEOPLE
19889 8 18 YG
, , ,, 5
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.
, .
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,
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GD GD ?
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01 /GD
(GD) (BOF) 500 .
, .
, , , , , KTZ, PYREX, , ,
. 20 .
TRENDI PEOPLE
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01 /GD
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01 /YU A IN
TRENDI PEOPLE
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6 .
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TRENDI PEOPLE
02 /YU A IN
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TRENDI PEOPLE
03 /BEENZEENO
1987 9 12 .
2008
2011 Dok2 The Quiett
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.
, /
.
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TRENDI PEOPLE
03 /BEENZEENO
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05 /GONG HYO JIN
1980 4 4 .
.
, ,
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,
. 10
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.
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05 /GONG HYO JIN
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04 /GO JUN HEE
1985 8 31 .
.
, , ,
. ,
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,
?
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04 /GO JUN HEE
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05 /CRYSTAL
. .
, ,
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&
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.
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05 /CRYSTAL
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CHOICEFASH ION MEANS TO ME
20S
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01 / ? / 2011
FASHION MEANS TO ME20S CHOICE
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02 / ? 20 500 / 2014.03
FASHION MEANS TO ME20S CHOICE
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03 / ?/ 1035, 2736 / 2014.06
FASHION MEANS TO ME20S CHOICE
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04/ ?
FASHION MEANS TO ME20S CHOICE
20 500 / 2014.03
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05 / ?/ 1035, 2736 / 2014.06
FASHION MEANS TO ME20S CHOICE
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EPILOGUE20 , 20 , .
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20 .
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THE ENDFASHION TREND OF KOREA 2015