eMarketing Techniques Series - Online Video by Steve Petti
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Transcript of eMarketing Techniques Series - Online Video by Steve Petti
© 2007, Mindgrab Media LLC
Remember when…
“why do we need a
website?”
© 2007, Mindgrab Media LLC
Remember when…
– You were asked “why do we need a website?”
– Websites were the end…? (not a means to an end)
– And consisted of just static text and images?
– Content was created once…? (and changed annually)
– Animated gif’s were “interactive”?
Yes, I do…
© 2007, Mindgrab Media LLC
Remember when…“do you like my new website?”
© 2007, Mindgrab Media LLC
Remember when…
– TV had three local stations…?
– MTV was launched…?
– Cable meant a choice of 300 channels…?
– Video clips first appeared on the Web…?
– YouTe was “new”…?Yes, I do…
© 2007, Mindgrab Media LLC
“Sure, umm…, but what does it do...?”
Remember when…
© 2007, Mindgrab Media LLC
Remember when…
Most websites didn’t utilize video…?
“Um…most websites
utilize video?”
© 2007, Mindgrab Media LLC
The Power of Internet VideoeMarketing for Entrepreneurs
© 2007, Mindgrab Media LLC
TV & PC Converge…
© 2007, Mindgrab Media LLC
It’s Really the Same…
• It’s not just about video
• Like any communication vehicle
– Know your audience
– Know your objective
– Shape the message accordingly
• Five examples…
© 2007, Mindgrab Media LLC
Case #1: Content Monetization
Learn how to take existing content (in any form) and monetize it…
Opportunity:Subject matter expert with existing content wants to create new, residual revenue streams.
© 2007, Mindgrab Media LLC
Case #2: Retail Marketing
Learn how to leverage YouTube and video to create awareness and buzz…
Opportunity:Designer and entrepreneur wants to take a grass roots approach to marketing and selling.
© 2007, Mindgrab Media LLC
Case #3: Scale & Leverage
Learn how blended learning solutions can be developed and distributed…
Opportunity:Personal trainer to the “stars” (e.g. Katie Couric, Kelsey Grammer) wants to take her program to kids across the nation.
© 2007, Mindgrab Media LLC
Case #4: Channel Marketing
Learn how professional development for a distribution channel can create demand and loyalty…
Opportunity:Professional haircare products manufacturer wants to sell more salons on its products.
© 2007, Mindgrab Media LLC
Case #5: eLearning Scale
Learn how learning online is looking more like interactive TV…
Opportunity:College professor wants to reach a national audience.
© 2007, Mindgrab Media LLC
For more details see us atwww.mindgrabmedia.com
or call 330.706.4050