Emarketing measurement
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Ivan So Founder of Zizsoft Limited Councilor of HKITF | Committee of HKAIM | Chairman of HKYEA 網網網網網網 eMarketing Measurement
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Transcript of Emarketing measurement
Ivan So
Founder of Zizsoft LimitedCouncilor of HKITF | Committee of HKAIM | Chairman of HKYEA
網上營銷評估 eMarketing
Measurement
Why measure?ROIChannel selectionMarket performance
ROIAd $Simple, base on revenue.
Channel / marketDifferent product / service have various
market performance across channels.
What channel to be measuredWebsiteSMSEmailSEOSEMFacebookiPhone AppForumEtc…
FlowBody checkSymptomTreatmentImprovementAssessment
Case study–Technow.com.hkTool:
Case study–Technow.com.hk
Case study–Technow fan pageTool: facebook
Case study–Technow fan page
Case study–Technow fan page
Case study–Search engine alertTool:
Case study–Search engine alert
Contact UsZizsoft Limited
Suite 1810, Wealth Commercial Center,42 – 56 Kwong Wa Street, Mongkok.Phone: 2246 8886Fax: 3003 6204Email: [email protected]:
http://www.facebook.com/ivan.cyso
