Ecommerce_Ebay
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Transcript of Ecommerce_Ebay
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E-bay
Presented By
Gaurav GuptaKarthik R
Ramit BansalShubham Jain
Sushant SharmaTanuj Shukla
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Seller
eBay TradingCommunity
1.26 million registered users
800,000+ simulation auctions
Buyer
Lists item
AuctionsFees($$)
Notification of Winning buyer!
FeedbackOn buyer
1
8
4
5
Feedbackon seller
Notification of Winning bid!
2
4
Bids on item3
Buyers and sellers leave
Feedback on each other 7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
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How The Service Works
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PayPal overview
50M user accounts
5 currencies, 45 countries
Alternative funding optionsfor buyers who dont owncredit cards or prefer not touse them:
Bank account transfer eCheck Stored balance
Buyer Credit5
04
9
540
450
Q 00
Q 00
Q 00
4Q 00 Q 0 Q 0 Q 0 4Q
0 Q 0 Q 0 Q 0 4Q 0 Q 0 Q 0 Q 0 4Q
0 Q 04
Q 04
PayPal Member Account Growth through Q2 04
A growing communityof users
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eBay is a premier growth company
(Real $M)
STARBUCKS
GMV
Years from incorporationNote: Sales and GMV adjusted to reflect 2003 dollars. http://www.bea.gov/dn/home/gdp.htm
Source: eBay; US Department of commerce; Bureau of Economic Analysis; BCG analysis.
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1
10
100
1,000
10,000
100,000
1,000,000
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43
STARBUCKS
and so is PayPal!
GMV
1 5 10 15 20 25 30 35 40
Years from incorporation
TPV
(Real $M)
Note: Sales and GMV adjusted to reflect 2003 dollars. http://www.bea.gov/dn/home/gdp.htm
Source: eBay; US Department of commerce; Bureau of Economic Analysis; BCG analysis.
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How PayPal works
Senders
Visa/MC,Amex, Discover
Bank Account
Debit Card (e.g., Switch-
Solo in UK)Stored Value
Account
Bank Account
PayPal Debit MasterCard
Paper Check
Another PayPal account
Stored ValueAccount
Receivers
eCheck
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Why PayPal works for buyers
Free to usePay anyone with a credit card or bank account: online walletFast, secure payment 1 week 1 minuteStores financial information securely to maintains user privacyWorks cross-border
eCommerceP2P/remittances
Importance PP competitiveness
Cost
Convenience
Rewards/loyalty points
Security
Network
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Why PayPal works for sellersEnables credit card acceptanceFaster payment = faster inventory turnEasy to sign upNo setup, monthly or gateway feesCompetitive price with no minimum time commitmentFraud protection 25 bp vs. 110 bp
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Complementary missions
The worldsonlinemarketplace
The worldsonline
paymentsstandard
PoweringOnline
Commerce
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Symbiotic relationship with eBay
Increasesvelocity of trade
Enhances trust &safety
EnablesinnovationProvides the
aggregationpoint for smallbusiness
Drives criticalmass of buyers& sellers
Solved counter-party problem
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PayPal enables global trade
Can be used in 45countries
PayPal available
PayPal available + Local Bank Acct. Withdrawal
Currencies Supported: US $, CA $, GBP , Euro , JP Yen
Localized: US, UK, DE, FR, BE, CH, NL, AT
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A Global Destinyay al
$0.63 $0.74$0.88
$1.10$1.30
$1.41 $1.59
$2.12
$2.63
$2.86$3.07
$4.42
$3.76
$4.46
Q1 01
Q2 01
Q3 01
Q4 01
Q1 02
Q2 02
Q3 02
Q4 02
Q1 03
Q2 03
Q3 03
Q4 03
Q1 04
Q2 04
U
illions
Milestones Multi-currency support in November
2002 UK site: September 2003 DE site: July 2004 FR site: August 2003
ay al will continue to support e ayin key geographies where e ay is
strong and payments solutions arerequired
% o ay al re enues rom nt'l
%
%
%
%
%
%
Q1 03
Q2 03
Q3 03
Q4 03
Q1 04
Q2 04
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Can banks profit from remittances?
Yes, but
Market competition is fierce MTOs have 90% of the official market (Western Union, MoneyGram) MTOs have robust physical distribution, low access barriers, real time funds transfer Internet P2P players (e.g., Yahoo PayDirect)
Need to overcome the the first mile problem Establish profitability to serve customers Customer-friendly interface Customer acquisition No real time funds transfer between institutions Legal/Regulatory barriers USA Patriot Act, card associations, NACHA
Need to overcome the the last mile problem Receivers are largely unbanked, exhibit low financial literacy Local bank networks (branches and ATMs) still in development FATF
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Possible market strategies
Banks Learn from past experiences C2it, from Citibank Acquire user base lower barriers to access Offer a compelling product Compete on price, value
MTOs Business model already works Compete on real time funds transfer Offer a customer-friendly UI, fast and secure payment to reach out new
customer segments Upgrade product line to offer P2P, delayed payment offering
New technologies mean new opportunities Leverage ATM networks Use the proliferation of the Internet
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Partnering for success in remittances
PayPal offers User network of 50 million, with stored
financial information Millions of immigrants Convenient, always on front end in key
sender countries: US, UK, DE Pricing is 50% less than MTO
Real time funds availability (instant ACHor credit cards)
Innovative products Trusted payments brand in US Secure platform Money transmitter license Compliant with USA Patriot Act International account-to-account transfers
PayPal needs Banked senders and receivers, who are
online; OR Partner to deliver funds from a users
PayPal account; OR Physical access points for offline or
unbanked receivers
Access to customers in receiver countries Sponsorship into the ATM network Compliance OFAC, AML, etc Trusted payments brand in receiver
countries
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Thank You!