Die Generation Y als Kunde

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DER KONSUMENT DER ZUKUNFT

7. JUNI 2016Markus Iofcea

Ein Leben in Symbiose mit der digitalen Welt


J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT

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D I G I TA L I S I E R U N G

N E U E B E Z I E H U N G E N

N E U E N E T Z W E R K E

D I G I TA L E R E P U TAT I O N

S E L B S T B I L D



S E L B S T B I L DS C H Ä T Z T

E R L E B N I S S E M E H R A L S D I N G E

P E R S Ö N L I C H E R M A R K E N - M A N A G E R


J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N F L U S S A U F D A S K O N S U M V E R H A LT E N


J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N F L U S S A U F D A S K O N S U M V E R H A LT E N

M A R K E N I M A G E P E E R B E W E R T U N GM E H R W E R T

V E R K N Ü P F U N G S P Ü R E N


J O U R N A L I S T E N S E M I N A R 2 0 1 6W A S I S T I H N E N W I C H T I G

S O Z I A L E S B E W U S S T S E I ND AT E N

T R A N S PA R E N Z

A U T H E N T I Z I T Ä T

A U T O N O M I E

F L E X I B I L I T Y


J O U R N A L I S T E N S E M I N A R 2 0 1 6D A S B I N D E G L I E D Z W I S C H E N H O M O S A P I E N S U N D H O M O V I R T U A L I S

H O M O V I R T U A L I S

H O M O S A P I E N S S A P I E N S


J O U R N A L I S T E N S E M I N A R 2 0 1 6


Markus Iofcea

www.ubs-y.com info @ ubs-y.com @ubs_y

Die Generation Y als Kunde

Economy & Finance

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