Data Science fuels Creativity
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Transcript of Data Science fuels Creativity
Data (Science) fuels Creativityโกเมษ จนัทวมิล
Komes ChandavimolData Scientist
Data Science Thailand, A Community to learn and share Data Science in
Komes Profile
Komes ChandavimolData ScientistData Science Lab, Thailand
Data vs Creativity
http://which-50.com/data-isnt-killing-creativity-killing-creative-ego/https://wpengine.com/blog/science-vs-art-is-data-killing-creativity-in-marketing/http://smactalklive.libsyn.com/smactalk-ep-54-does-more-data-and-access-equal-less-creativity?utm_content=buffer7dd9b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
http://thenextweb.com/insider/2016/05/11/machine-learning-will-enhance-not-replace-human-creativity/#grefhttps://www.washingtonpost.com/news/innovations/wp/2016/06/06/googles-computers-are-creating-songs-making-music-may-never-be-the-same/
Big Data
http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427
https://www.domo.com/learn/data-never-sleeps-3-0
Internet of Things
http://topmanagement.com.mx/innovacion-social-y-empresarial-objetivo-de-hitachi/
9http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427
https://www.domo.com/learn/data-never-sleeps-3-0
The Growth of Data
10http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427
https://www.domo.com/learn/data-never-sleeps-3-0
What is 3 Vs in Big Data?
11
Why We need more Data?
https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now
12
Why We need more Data?
https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now
Volume? Variety? Velocity?
13
Why We need more Data?
https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now
Volume? Variety? Velocity?
Value
14
Big Data + Analytics = Values
https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now
+ Analytics
Value vs Data
15http://dataofthings.blogspot.com/2014/04/the-bbbt-sessions-hortonworks-big-data.html
Analytics
16http://www.gartner.com/it-glossary/predictive-analytics
Data
New Analytic Insights(Information, knowledge, data
story)Data Product+
VisualizationMass Analytic ToolsMachine LearningRecommender systemsComplex Event ProcessingData Science Team
Data ScientistPicture:http://www.clipartpanda.com/categories/scientist-clip-art
The Roles of Data Science
Doing Data Science by O'Neil et al (2013)DatascienceTh.com
Datafication
18
19DataInquest – Predictive Analytics and Data Science Bootcamp
Data Science Use Cases
The XYZ of Data Science
• Smart X– Smart Factory– Smart Supply Chain
• Precision Y– Precision Pricing– Precision Bidding
• Personalize Z– Personalized shopping/coupon– Personalized Campaign – Personalized Learning
21KirkBorne-workshop-ODSC2016.pdf
Monitoring and MaintenanceData sources: IoT Sensors in factoryData products: predictive maintenance models
http://www.electrex.it/en/news/600-automated-energy-management-system-a-enms-for-cement-production-plants.html
http://www.digitalistmag.com/digital-economy/2015/12/01/iot-digitization-reinforce-cement-industry-03814141
Credit: Jarun Ngamvirojcharoen
Customer Engagement + LocationData sources: Mobile App, Loyalty Program, GISData products: Buying behavior analysis, coupon-response model , location visualization
http://www.fastcompany.com/3020859/most-creative-people/how-chinas-one-child-policy-forced-starbucks-to-rethink-its-beijing-sto
https://digit.hbs.org/submission/starbucks-driving-customer-engagement-via-digital-innovation/
Credit: Jarun Ngamvirojcharoen
Fuel Saving Data sources: Telematics (sensor), GPSData products: Prescriptive analytics – route optimization, predictive maintenance (parts/malfunction)http://www.cnet.com/news/ups-turns-data-analysis-into-big-savings/
http://www.cnet.com/news/ups-turns-data-analysis-into-big-savings/ Credit: Jarun Ngamvirojcharoen
Fraud DetectionData sources: historical pattern of transaction dataData products: predictive models – fraud/non-fraudhttps://bluefishway.com/2013/09/13/panic-oh-no-not-again/
http://blogs.wsj.com/cio/2015/08/25/paypal-fights-fraud-with-machine-learning-and-human-detectives/Credit: Jarun Ngamvirojcharoen
HR Analytics – Google Hiring Data sources: Historical hiring attributesData products: Predictive model – recruiting high performer
Behavioral Test
Situational Test
GPA
Brain Teaser
Good School
http://www.kornferryinstitute.com/briefings-magazine/summer-2014/big-data-predictive-analytics-and-hiringCredit: Jarun Ngamvirojcharoen
Data (Science) for Sport
http://www.ibmbigdatahub.com/blog/why-data-science-team-sport
Data (Science) for Pokémon?
https://www.reddit.com/r/pokemongo/comments/4rwhma/i_made_a_rarity_chart_based_on_my_findings
http://jkunst.com/r/pokemon-visualize-em-all/
Data Creativity
Q & A