Changing Consumer TrendsIn Instant Noodles Market

How have we, as consumers, changed the trend in the instant noodles market over

the years?

Social Media Shift to online/app based shopping Amount of consumption Bulk buying Change in consumption habits

How have the companies helped shape consumer trend over the years?

New packaging Variety of flavours Stiff competition Different styles of instant noodles Different promotional methods

Here come the numbers!

Growth of 7% in total instant noodles consumption in 2014 in the country.

A total overall growth of 80% between 2010 and 2014 in India but there was a sudden slump in 2015.

India is currently ranked 8th in comparison to 4th rank in 2014.

A usual increase in consumption on instant noodles all over the world.

Spain and Turkey have also started consuming instant noodles.

2011 2012 2013 2014 20150

1,000

2,000

3,000

4,000

5,000

6,000

3,530

4,360

4,980

5,340

3,260

4,270 4,340 4,350 4,280 4,210

5,510 5,410 5,520 5,500 5,540

Demand for Instant Noodles over the last 5 yearsD

eman

d (in

mill

ions

)

Source: World Instant Noodles Association

Why the sudden decline?

Health concerns Less junk food Food with better nutritional value Avoiding of artificial flavors

Increase in availability of substitute goods Change in consumer taste and preference Ban on Maggi Shift to modern living ways

Changing trend within the instant noodle industry

Conclusion

A positive response to instant noodles generally till 2014.

Sudden decline in 2015. Availability of other options has eaten into the market

share of instant noodles. Instant noodles market may have reached its peak in

terms of growth. Marketers have their work cut out in order to regain

the lost market.

Presented by group 11 (PGDM-M)Archi Jain Rahul SharmaManideep Das Tushar PantKunal Sehgal Samarth Negi

Thank You