The Noodle Market
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INSTANT NOODLES
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Instant Noodles market
• Total market share of instant noodlemarket in India is Rs 3500 crore.
• Annual sales Rs 3000 crore in 0!"in noodles and #asta cate$or%.
• &ro'th rate #er %ear(0 #ercent.
•
Research )% Nielsen.
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NESTLE *A&&I
Name of brand Quantity Price
Oats Noodles +0 $m Rs 5
Atta noodles 30 $m Rs ,5
-un$roo "0 $m Rs 5+
u##a mania /0 $m Rs "0
hicken !" $m Rs 30
*a$$i e$eta)les*ulti$rain1 Noodles
+0 $m Rs !5
*arket leader 'ith +0 #ercent in noodles cate$or%O2erall market leader 'ith 5+.3 #ercent in all cate$ories.
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STD anal%sis of nestle
Se$mentation 4 )ased on lifest%le andha)its of ur)an families
Tar$etin$( kids adults
ositionin$( 'ith statements such as6 minute noodles7 and 6eas% tocook $ood to eat7.
Di8erentiation( taste 9a2or and#ackin$
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*arket #enetration strate$ies of ma$$inoodles
• romotional cam#ai$ns in schools
• Ad2ertisin$ strate$ies
• A2aila)ilit% in di8erent #ack si1e
• Ne' #roduct inno2ations
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• *e and *eri *a$$i
• Ne' *A&&I OATSNoodles:-ealthIsEn;o%a)le
http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4
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hin$
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*AR=ET SE&*ENTATION >OR -IN&amil% si1e?eas% to cook @ ser2e
A$e?All t%#e of a$e $rou#s
Occu#ation?on2enient for 'orkin$ #eo#le
•
s%cho$ra#hic se$mentation On the )asis of social status
(middle class lo'er middle class u##erclass @ u##er middle class
On the )asis of life st%le (eo#le 'ith )us% life st%les health @ tness
conscious
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*AR=ET SE&*ENTATION >OR-IN&
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hin$s Instant Noodles
http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4
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-L =NORR SOFNOODLES
Name of brand Quantity Price
=norr sou#% noodles G0 $m Rs !
hinese noodles friedrice
30 $m Rs 5
*arket share .G #ercent
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=norr
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• =norr sou#% noodles
http://var/www/apps/conversion/tmp/scratch_1/Knorr%20soupy%20noodles%20.MP4.mp4http://var/www/apps/conversion/tmp/scratch_1/Knorr%20soupy%20noodles%20.MP4.mp4
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NISSIN
Name of brand Quantity Price
Scoo#ies /0 $m Rs !0
u# Noodles(*e$$i*ancho'
/0 $m Rs "0
u# Noodles(Tomato 50 $m Rs 0S#iced hicken /0 $m Rs "0
*anchurian 50 $m Rs 0
*arket share " #ercent
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SE&*ENTATION TAR&ETIN& @
OSITIONIN&
• Se$ment
(Foun$sters
• Tar$et
(orkin$ indi2iduals
(*others
• ositionin$
(hoice )et'een *A&I and LASSI (omes in round sha#e
(an )e eaten e2en after sometime
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• Nissin Scoo#ies
http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4
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IT JSN>EAST FIEEK
Name of brand Quantity Price
*a$ic *asala /5 $m Rs !0
lassic *asala /5 $m Rs !0
hinese *asala /5 $m Rs !5
*arket share is G #ercent
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*AR=ET RESEAR- ANDS-ARE
• Indian noodle market
• Increasin$ com#etition
•
Ne' #roduct launches and etensi2emarketin$
• Stress on health and 'ellness
•
Traditional 9a2ors still dominate• -u$e rural market
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Nissin
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• Sunfeast Fi##ee Noodles
http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4
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INSTANT NOODLE *AR=ETS-ARE
• The market isdominated )%instant
noodles andNestle
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Trends in Indian noodlemarket
• Increasing competition
• New product launches andextensive marketing
• Stress on health and wellness
• Traditional avors still dominate
•
!ddressing rural market
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"ey players in Indian noodlemarket
• Nestle J*a$$iK
• -industan nile2er J=norr Sou#%NoodlesK
• &laoSmith=line onsumer -ealthcareJ>oodlesK
• a#ital >oods Ltd. Jhin$Ms SecretK
•IT JSunfeast Fi##ee noodlesK
• & >oods India 2t. Ltd.J'ai 'aiK
• >uture &rou# Jtast% TreatK
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#pportunities in Indian noodlemarket
• $ealth and wellness theme
• $uge %ural market
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Instant >ood ate$ories
#ma
Rice Idli
Ra2a Idli
Dhosa
ada&ota
=haman
Dal'ada
Dahi'ada
Dhokla
Sam)harSo;i shiru
arious #uddin$s
=adhi oha
Sou#s
i11a
*ethi &ota
tta#am
>alafel
&ula);amun
-and2o
*athia
>afda holafali
*endu ada
&u;arati daal
Basundiermicelli
=hichi%a
>alooda
Read% to eat reci#es
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Instant >ood ate$ories
• *a;or instant food com#etitors of thenoodle market
*TR )reakfast mies
Ramde2 instant food #roducts &its
Briaura
Blue)ird IT
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Thank %ou