Connected Car Introduction _聯網汽車介紹 2013.1.18
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Transcript of Connected Car Introduction _聯網汽車介紹 2013.1.18
Cars today are a mobile extension of your living room. Cars tomorrow will be that and more.
CONNECTED CARS
Presented by August Lin, 2013. 1. 18
“Soon the must-have option for new cars won't be a sunroof or leather seats—it will be ultra high-speed, high-bandwidth connectivity … ”
Ng Connect Program, Alcatel-Lucent
More and more cars get Connected today …
Audi A6/7/8
Lexus GS 450hLincoln MKX
Ford Edge BMW 328i
Toyota Tacoma
Sales Prediction for Connected Cars
“ Connected cars with features like internet-enabled navigation and streaming media will soon be the norm “ Techradar.com
“ Shipments of connected cars will rise from 5.7 million in 2012 to 50.9 million in 2017 ” ABI Research
2012 2013 2014 2015 2016 2017
5.7 million vehicles
50.9 million vehicles
Over 90 million new cars will be fitted with embedded telematics by 2025 … Source: 2025 Every Car Connected : Forecasting the Growth and Opportunity. Written by SBD for the GSMA
90 million vehicles
Sales Prediction for Connected Cars
“What happens if you connect a car to a high-speed network?”
The result is a sophisticated, next - generation “smart device” on wheels.
Ng Connect Program, Alcatel-Lucent
Organizations that push the Connected Car
content platform that serves apps across devices.
Music and recordsAnimation & Kids Entertainment
Software system company of RIM
Components of A Connected Car
Infotainment System
Evolution : Infotainment Sys in 2008
XM Infotainment Vehicle
CES,2008
In-VehicleAPPs
GestureControl
HUD
Evolution : Infotainment Sys in 2013
Harman Infotainment
CES,2013
GadgetsIntegration
Porsche’s Integration with Harman Aha
CES,2013
Porsche is the latest carmaker to use Aha, which connects mobile devices and their content with a car’s infotainment system.
Evolution : Infotainment Sys in 2013
All in One Services
QNX CAR 2 Platform
CES,2013
Evolution : Infotainment Sys in 2013
2013 Infotainment Highlights:
In CarApps HUD Gesture
ControlGadgetsIntegration
All in oneServices
Things beyond Infotainment
“We believe, are safe for use in the car -- so no gaming, no highly graphic-intensive things. There's all kinds of people who want to provide functionality in the car that we're just not interested in -- it's not safe,“
Doug VanDagens, Director of connected services, Ford
OpenBeak can read tweets aloud so your eyes stay on the road…
Safe Drive (1) : Eyes-Free
Ford’s Latest SYNC App Reads Newspapers And Magazines For You
"For Toyota & Lexus, an autonomous vehicle does not translate to a driverless vehicle, but rather a car equipped with an intelligent, always- attentive co-pilot whose skills contribute to safer driving."
Mark Templin, GM of Lexus Division
Lexus shows off road-aware safety research prototype
Safe Drive (2) : Autonomous Driving
A roof-mounted Light Detection and Ranging (LIDAR) Laser that can detect objects from 70 feet away
A trio of HD cameras that look out for nearby vehicles
A sensor that detects the car's speed and angle
A GPS antenna that can figure out which way your car is pointed
Safe Drive (2) : Autonomous Driving
“ Cars that could communicate directly with each other so that routes could be recalculated in the event of bad weather or an accident. “
Safe Drive (3) : Car-to-car Communication
“Cars are becoming Rolling Computers”Tom Coughlin, a member of the IEEE
3 Stages of the Automotive Electronics
Audio Video
Technology that makes its interior a better place to be. 1960-
1994-
3 Stages of the Automotive Electronics
Technology that makes its interior a better place to be. 1960-
Technology that helps the car go somewhere
3 Stages of the Automotive Electronics
Technology that makes its interior a better place to be.
Technology that suggest you go somewhere, and prepare everything you need on the way
1960-
1994-
2009-
Technology that helps the car go somewhere
Data Processing Volume in Different Stages
營造舒適車內空間階段
幾首歌曲 幾支影片
駛向目的地輔助階段
Google Map 障礙物 + 移動物件資料
庫 物件與環境辨識能力
規劃與建議行程階段
餐廳 / 菜單 飯店 / 房型價格 商店 / 商品目錄 機場 / 航班資料 車站 / 車次資料 醫院 / 掛號預約
博物館 / 特展 寵物店 KTV/ 點歌預約 客戶 Office 親朋好友家 景點資訊 路況 , 各地氣
候 …….
+ 車主偏好數據 + 智能推薦能力
A Day with your car in 2030
A Day with your Smart Car
7:30 愛車 ( 而不是愛妻 ) 叫你起床8:00 車子已經為您買好你愛吃的早餐 (Drive-through pick-up), 並在 1F 大門口等您 8:01 您上車後 , 車子為您簡報今天的行程與目的地8:02 車子自動駛向第一個目的地 : 客戶 A 的公司8:02 車子為您唸出今天重要的 E-Mail, FB 回應 , 播放 Skype 留言8:05 您透過 Voice-to-text 回覆 E-Mail8:07 車子透過 HUD, 將客戶 A 的訂貨紀錄圖表投射到車窗上8:15 車子在您忙完的空檔 , 自動播放您愛聽的交響樂8:20 您開啟車載電視屏幕 , 觀看 NBA 球賽轉播8:27 您在廣告時段 , 線上購買了火箭隊的 7 號球衣8:30 車子自動避過塞車路段 , 準時到達客戶公司
A Day with your Smart Car
8:31 您下車後 , 車子自己開去附近的停車場停車
10:33 您一上車 , 就收到公司的緊急會議通知10:33 車子自動開啟 Skype + Cam + HUD, 進行多方視訊會議10:58 車子經過 百貨公司時 , 提醒您 BOSS 皮鞋折扣訊息 , 並透過 AR 方式接收今日電影預告…
11:29 您逛百貨的時候 , 車子去接送女友 , 並回到車位等您 .11:30 車子推薦您們中午用餐的最佳地點 : A, B, C11:31 看著屏幕上的菜單影像 , 和店員的視訊解說 , 您們完成點餐 .11: 45 ………………
“ By next year the car will be the third most-connected place in which people spend time.”
Staci Palmer, GM, Intel Automotive Solutions 2012
18 Billions €Over 60% Revenues from Content
Source : 2025 Every Car Connected : Forecasting the Growth and Opportunity. Written by SBD for the GSMA
So, what do Connected Cars mean to Media and EC Industry?
The Coming 3rd ScreenFor High/Middle-End Targets
Thank you for your attendance today.