Colgate palmolive (india) ppt @ bec bagalkot mba
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Transcript of Colgate palmolive (india) ppt @ bec bagalkot mba
COLGATE-PALMOLIVE (INDIA)
PRESENTED BY :- BABASAB PATIL
COMPANY PROFILE
Rated as the #1 brand by the MODE Annual Survey for
India’s Top Brands for eight out of nine years during the period
1992 to 2001
Ranked as India’s Most Trusted Brand across all categories for four
consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted
Brand” Survey
In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate
was rated the leading FMCG Brand, 2nd position in overall survey.
Distribution Network
• Numeric Distribution of Colgate
Toothpaste @ Dec 2008:
Urban 84%
Rural 79%
Toothbrush Portfolio
TOOTHPASTE PORTFOLIO
PERSONAL / HOME CARE PORTFOLIO
CHANGES………..
Conti…. Over 10,000 dentists participated in OHM 2008
Expanded to more towns Non IDA dentists also participated.
Partnership with dental colleges for the first time 32 dental colleges participated in OHM 2008 Over 800 dentists.
24% increase in number of participating dentists in OHM 2008.
“Little Dentist” Program
Converting 1,21,825 children into Oral Care ambassadors.
Financial Strategy
THANK YOU