CINNABAR THEATER’S

Twitter/Listening ProjectLeveraging Social Media

April – June 2010

Start talking and stop “selling”

Create more thoughtful

conversation

Listen & learn more about

our audience

OBJECTIVE: Improve communication with our audience

Facebook Members

Facebook Fan page

Theater Education Page

Twitter

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TodayMayApril

More fans + members = increased audience

CONVERSATION STARTERS:

“Is He Dead? show about an

artist who decides he can be

more famous dead then

alive...true or fa

lse? What do

you think?”

Fri Apr 2 22:16:20 2010 via web

AND MORE BLOGS:“#petaluma #california @

chiliempress How would you

judge chili? Find out how one

of our VIP judges is Cook-off

http://bit.ly/d3cRdB”

Sat May 1 08:15:33 2010 via web

BLOGS:@CinnabarTheater Is opera

kid’s stuff? Or just silly?

http://tinyurl.com/2bm4qwv

@Cinnabartheater

#classical #sonoma #2amt #opera

Wed May 26 12:11:30 2010 via web

Created Short Videos

small to moderate response

Find a few influencers

Create some give -aways to check our ROI

Continue building our audience

CINNABAR THEATER’S

Twitter/Listening ProjectLeveraging Social Media Project

April – June 2010