The Real Radio Renegade - Scotland

May 2012 – Ben Stroud

The Concept

A fugitive is on the run throughout Scotland – with cash!

If you catch him or her, you win the cash they are carrying – £100,000 given away over the course of the month

The catch? ‘If you don’t say it, you can’t win it’

To win the prize, you must say ‘Are you the Real Radio Renegade?’ Nothing more, nothing less If you don’t say the phrase EXACTLY,

you don’t win

Supported online, on-air and on social media

Consolidated social media efforts that tied in our Facebook…

And Twitter activities.

The #RRR hashtag

Picked because of it’s simplicity

Easy to type on a phone on the go!

Clues posted to social media

Cryptic clues and photos where posted to each profile – our audience were encouraged to follow us on Facebook or Twitter to get the latest clues and updates

Sponsor

This branding also fed through to our sponsors, Arnold Clark

Outcomes

164.1k conversations around the Renegade on social media channels - an increase month-on-month of 361%

46.3k unique commenters – meaning that each participant engaged on average 3.5 times with us.

19.5m Facebook impressions by 1.1m participants 1.6m viral impressions 219 Retweets Tenfold increase in referrals through to the Real Radio

Scotland Website from Facebook & Twitter

Thank youBen Stroud

www.thewhatnoise.com

@ben_stroud (Twitter)

Ben.stroud@gmail.com