Business Plan # SMEs (Chao Phraya Princess)

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Business Plan SMEs (Chao Phraya Princess)Production by :Kosit thirajarungEPM , [email protected]

Transcript of Business Plan # SMEs (Chao Phraya Princess)

  • Chao Phraya Princess

    EPM Master of Business Program in Entrepreneurship Management

    EPM 7 : Group 4

    Business Plan # Entrepreneur

    KMUTT

  • : : 47 :

    :

  • 20 Dinner Cruise 120 150 5

  • 2533 4

    - 1- 2- 3- ( 4) - 5

  • Chao Phraya Princess I

    250 / ( 2534 )

  • Chao Phraya Princess II

    300 / ( 2550 )

  • Chao Phraya Princess III

    350 / ( 2548 )

  • Chao Phraya Princess IV

    300 / ( 2543 )

  • Chao Phraya Princess V( 2553 )

  • 2009 2

  • Sunset16.00 19.30 .

    Dinner20.00 22.30 .

  • ( )

  • 8

  • ()

  • Food & Beverage

  • Beverage( Welcome Drink )

  • Food

  • Thai Food

  • Pastry

  • Foreign Food

  • Fruit & Pastry

  • Price

    1350

    1000

  • Place

    Princess terrace

  • Princess Terrace

  • Promotion 30-35% Internet

    website www.Chaophayapricess.com , Magazine

  • www.Chaophayapricess.com

  • SWOT

  • Strengths

    - () 20

  • Weakness

    Cruise

  • Opportunities

  • Treat Low Season

  • STP

  • Segment (70%)- Group Tour- 45 65 - B+ - - Party

  • Segment

    (30%)- 30 55 - B+ - Party - -

  • Target- -

  • Positioning

  • The BCG Matrix

  • 5 Force Model

  • Threat of new entrants

    1) (Economics of Scale)2) (Product Differentiation)3) (Capital Requirement)4) (Switching Costs)5) (Access to Distribution Channels)6) (Cost Disadvantages)7) ( Government Policy )

  • Threat of Substitute Products

    -

  • Bargaining Power of Buyers

    - Power Group Tour

  • Rivalry among exiting industry firms

  • 1. Cost leader

    2. Differentiate

    3. Flexible

    Competitive Advantage

  • Cost leader

    -

    -

  • Cost leader

  • Cost leader

  • Differentiate

    - - -

  • Flexible

  • Flexible

  • The End

    ID. 52430301 ID. 52430306 ID. 52430309 ID. 52430333 ID. 52430346

  • EPM Master of Business Program in Entrepreneurship Management

    Production By :

    Kosit [email protected]

    Business Plan # EntrepreneurGMI , KMUTTCompany : Chao Phraya PrincessUpload : 2010