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    3

    Vision

    andStrategy

    The Balanced Scorecard measures the balance of four

    perspectives. . . a continuous, iterative organizational process.

    Customer

    To achieve our vision, how shouldwe appear to our customers?

    Internal Business Process

    To satisfy our customers, what business

    processes must we excel at?

    Financial

    To succeed financially, how should

    we appear to our stakeholders?

    Innovation, Learning & Growth

    To achieve our vision, how will we sustainour ability to change and improve?

    Balancing Performance

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    Short-Term to Long-Term View

    Performance

    ManagementPerformance

    Measurement

    PerformanceMonitoring

    Financial orientation

    Monthly reporting

    Historical information Based in standards

    Static viewing

    Financial and non-financial

    Measurement and feedback

    Accountability

    Departmental deployment

    Aligned with strategy

    Human factors

    incorporated

    Strategic feedback

    possible

    Forward-looking (Leading

    indicators)

    Enterprise deployment

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    Short-term

    Tactics &

    Action

    Long-term

    Vision &

    Strategy

    Scorecard

    Philosophy:

    Linking Strategy to Action

    A planning aid to assist companys in formulating

    long-term competitive business strategies and

    translating strategy intoshort-term tactics and

    actions thereby aligning the organization

    strategically.

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    Strategic Linkage Model:

    Healthcare Example

    Financial

    Perspective

    Customer

    Perspective

    InternalPerspective

    Innovation,

    Learning & Growth Perspective

    Top Three

    Healthcare System

    Number Lives Touched

    Operating Margin

    Employee

    Satisfaction

    Leverage IT

    Across System

    PatientRecommendations

    Efficiency Ratio

    Efficient ServiceDelivery

    Effective OutcomesManagement

    Lagging

    Leading

    Value

    Service Utilization

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    What Happened?

    Establish framework which reflects your

    strategic initiatives

    Define performance targets

    Normalize scores to scale

    Assign relative importance

    Define measurement periods

    The Role of Technology

    Measure (mezhur) - 1. A unit or standard ofmeasurement; 2. The extent, dimensions,quantity, etc. of something, ascertained

    especially by comparison with a standard.

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    Why Did It Happen?

    Database Connectivity native connections to Oracle, Informix, Progress,

    Sybase, Ingres, MS-SQL Server, DB2 UniversalDatabase, Hyperion Essbase

    ODBC connections to virtually everything else

    Powerful, Scalable, Flexible

    robust product architecture information analysis, query & reporting

    The Role of Technology

    Analyze (anl iz) - 1. To examine critically, so asto bring out the essential elements or give theessence of; to examine carefully and in detail so as

    to identify causes, key factors, possible results

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    What If We Changed Something?

    Detect Quantifiable Cause-and-Effect

    Relationships

    Perform What-If Analysis

    Forecast Goal Attainment

    The Role of Technology

    Plan (plan) - 1. A scheme or method of acting,doing, proceeding, making, etc., developed inadvance; 2. A format program for specified

    benefits, needs, etc.

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    The Role of Technology

    Effectively Communicate Initiatives

    Establish collaborative communication

    environment

    Communicate vision and strategyGather feedback

    Closed loop action plans

    Manage (man ij) - 1. To bring about orsucceed in accomplishing; 2. To direct, govern,

    or control in action or use.

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    Sustainability Factors

    The balanced scorecard is deceptively simple

    Commitment of leadership

    Employee involvement in their performance measures

    Limit the number of measures to the vital few Accountability for the data

    Individual scorecards

    Strategic learning - using the scorecard for continuousimprovement

    Tie into budgeting process

    Linkages to compensation plans & rewards systems

    design and implementation can be difficult, if these keyfactors are overlooked.

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    Benefits of a Scorecard

    Operationalizes strategy

    Focuses entire organization on what needs to be

    done to achieve breakthrough performance

    Integrates corporate programs (e.G., Quality,

    BPR, process redesign and customer service)

    Corporate-level measures can be broken down to

    lower levels in the organization so that

    employees can see what they can do to improve

    organizational effectiveness

    Provides a comprehensive view of an

    organization

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    Continuously communicates strategy and performance results of

    the organization

    Provides organizational tool to manage performance vs.

    measuring

    Creates collaborative communication environment and automated

    feedback loops Improves organizational speed and decision-making capabilities

    Creates a management process that can be continuously

    improved

    Technology reduces the pitfalls of implementinga manual scorecard process...

    Technology Benefits