boseppt-php01
Transcript of boseppt-php01
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Ki JooKang
Get What You Deserve
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Targetingale 30s & 40s
StrategyE!erien"e #ose soun$%y what interest the
ost
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Eotion Mar'eting
Provide Imagination ofusing Bose products
Make men smile!
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elating #ose !ro$u"t to S!orts
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(einis"en"e) *0s & +0s Musi"
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BlogMarketi
ng
Link YouTub
e
SportsHighlig
hts
atch
Listen"ithBose
SoundS#stem
#log Mar'eting
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,a"e%oo' Mar'eting
*0s & +0s usi" ,a"e%oo' !age
oting .or listening to (einis"en"e Musi" on #os
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-er.oran"ein$i"ator
Increase in the sales of the products
Increase in ratio of male in 30s and40s buy Bose products
#u$get
2~3 weeks prior to prepare for theblog and a face book page
The budget for this campaign isestimated as $!00 a week