INTRODUCTION

Indian organizations like Parle and Anmol can be regarded as some of the top biscuits

brands in India. The Indian biscuit industry gained prominence in the national bakery

scene during the later part of the 20th century. This was the time when the urban

population was looking for ready-made food at a convenient cost. Earlier on, biscuits

were regarded as part of people who were ill, but at present is one of the most

preferred fast foods across various age groups. Their popularity has grown because

they can be carried easily and they offer a wide variety of tastes and are also not that

expensive.

Top Biscuits Brands in India

Following are the leading biscuit brands in India:

Parle Products Pvt. Ltd

Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in

India. The company has 7 manufacturing units of its own and 51 manufacturing

units on contract. Accounting for about 30-35% of market share in the biscuit

industry this company is famous for brands like Parle – G, Krackjack, Hide & Seek

Milano, Hide and Seek, Magix and Monaco.Parle has been one of the leading biscuit

brands in India for the last 8 decades. Parle-G is reputed to enjoy the most sales

among all biscuit brands in the world. Its biscuits offer a fantastic combination of

quality, taste, and nutrition. Parle biscuits are available even in faraway villages. At

present the company has a 40 percent share of the Indian market for biscuits and is

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a multi-million dollar organization. Following are the various brands of biscuits

offered by Parle:

Parle G Nimkin Krackjack 20-20 Cookies Monaco-Salted Craker Golden Arcs Kreams Festo Hide & Seek Choco Chips Top Hide & Seek Milano Happy Happy Hide & Seek Bourbon Hide & Seek Fab Parle Actifit Digestive Marie Magix Parle Marie Coconut Cookies Milk Shakti

Britannia Industries Ltd

Based in Bangalore Britannia Industries Ltd is reputed as being one of the top

biscuit brands in India. The company was established way back in 1892 and till

today has managed to maintain a distinctive position in the Indian biscuit industry

specially with its most popular brand called Tiger. Britannia is presently one of the

biggest brands in India and also the leading food related brand. It is well known for

its ground breaking approach towards product manufacturing and marketing.

Forbes Global has rated it as one of the Top 200 Small Companies of the World and

it is also the second most trusted brand in India.

Following are its various brands in the biscuits segment:

Pure Magic

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Treat Britannia Cookies Milk Bikis Tiger Nutri Choice Good Day Time Pass Bourbon Little Hearts 50-50 Nice Time Marie Gold Rusks

Priya GoldPriya Gold is a part of Surya Foods & Agro Ltd that was established during

November 1992. Its commercial operations, which included selling and making

biscuits under the brand name Priya Gold started during October 1993. Following

are the various biscuits and cookies offered by Priya Gold:

Italiano Cookies Glucose V Chatpatta Jeera and Cashew Butter Bite Cheez Bit Cheese Cracker CNC Marie Lite Snacks Zig Zag Coconut Crunch Kids Cream Classic Cream

Anmol

Anmol Biscuits is especially popular in eastern and northern India. It has a couple of

top class production units at Noida and Dankuni in West Bengal. Following are its

main products:

Lemon Mazaa Dil Khush Funfill Choco Vanilla Dream Lite

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Yummy - Milk Cream E-Time Tip Top Kajoo Kurkure Masala Funfill Orange Coconutty Funfill Rich Chocolate Thin Arrowroot Golmol Marie Jadoo Veg Munch Marie Time 2 in 1 Snackles Butter Bake Milk Made Cream Cracker Bakersville

HorlicksHorlicks Biscuits were introduced during 1992 and since then the brand has

witnessed increasing popularity. These are liked by both children and parents.

Every pack provides 100 percent calcium and the biscuits are available in elaichi

and standard flavors.

CREMICACREMICA is one of the most prominent biscuit brands in northern India. Its

products are primarily available in four categories – crackers, cookies, cream

biscuits, and glucose biscuits. The company is setting up a new plant in Himachal

Pradesh, which is expected to have a capacity of 5 thousand tons on a monthly basis.

This will be a fully automated plant and is supposed to be one of the very best in its

kind in the country. In a recent survey done by Insight, a famous consumer

magazine, as per parameters stated by the BIS, the glucose biscuits of CREMICA

came first in the category for sweet biscuits. It is also a part of the Indian

government’s program to create fortified biscuits for people in Afghanistan. The

whole program is being done under the guidance of the World Food Organization. It

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has also been entrusted with the responsibility of exporting biscuits to Iraq as part

of the World Food Program.

SunfeastSunfeast is the biscuit brand of ITC and was initiated during July 2003. To start

with the brand dealt with glucose, Marie, and cream biscuits. Following are the

major brands of Sunfeast:

Sunfeast Milky Magic Sunfeast Dream Cream Sunfeast Marie Light Sunfeast Snacky Sunfeast Dark Fantasy Sunfeast sweet 'n salt Sunfeast Dark Fantasy Choco Fills Sunfeast Nice Sunfeast Glucose Sunfeast Special

Biskfarm

Biskfarm was established during 2000. It is marketed and held by SAJ Food

Products (P) Ltd, which is a sister concern of Aparna Group of Companies. It is

primarily available in North Eastern and Eastern part of the country as well as

several parts in Southern, Northern, and Central India. It is among the top 3 bakery

brands in all the markets where it enjoys a substantial presence.

Biskfarm biscuits can be categorized into the following products:

Sweet Countlines Semi Sweet Creams Crackers Rusk

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Rose

Rose biscuits are produced by Veeramani Biscuit Industries Limited, which is also

famous as VBIL. The company was incorporated during 1987 in the outer areas of

Hyderabad. It produces a wide variety of biscuits such as the following:

Cookies Cream Biscuits Marie Biscuits Salt Biscuits Glucose Biscuits Salt & Sweet Biscuits Coconut Biscuits

Sobisco

Sobisco is part of the Sona Biscuits Ltd group, which was incorporated during 1992.

Its head offices are at Kolkata and it is presently an ISO 22000 organization. It also

enjoys the membership of the American Institute of Bakery. It offers 54 different

products under 4 major categories such as sweet biscuits, salted biscuits, semi sweet

biscuits, and cream biscuits. Majority of its annual production is done in the sweet

biscuits, and cream biscuits segments.

Dukes

Dukes biscuits are marketed by Ravi Foods Private Limited. The organization has

set up many plants in Hyderabad that are at par with ISO 9001 requirements. Yet

another plant is being set up at Rudrapur in Uttarakhand. It offers the following

biscuits:

Marie Break Cream Cracker See Saw Nice

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Salt Kiss Danish Butter Cookies Masala Nibbles Namkeen Salted Crackers Cream 4 Fun Teddy Bear Cookie Honey Cream 4 Fun Bourbon Dukes Minees Sandwich Cookies Kukkies Delicious Kukkies - Chocolate Merry Milk

Nezone

Nezone Biscuits started off as an organization during 1996 and presently has a

yearly production of INR 100 crore. Its present production capacity is 60 tons and

offers 40 different types of biscuits that may be enumerated as below:

Chocolate Marie Biscuit Sweet Biscuit - Elaichi Marie Biscuit Sweet Biscuit - Gluco Rich Marie Super Biscuit Milk Rusk Nutri Marie Biscuit Suji Rusk Orange Marie Biscuit Cream Biscuit - Energy Mix Prince Marie Biscuit Hit Cream Biscuit Salted Biscuit: Snacks (Classic Salted) Butter Cookies Salted Biscuit: Snacks (Mast Masala) Kaju Cookies Sweet Biscuit - Butter Kaju Coconut Cookies Sweet Biscuit - Butter Yums Classic Arrowroot Marie Biscuit

Following are other biscuits brands operating in India Oreo Sumo Happy Bite

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Biscuit Industry in India - Current Scenario

At present the following states can be regarded as the biggest consumers of biscuits in India:

Maharashtra Karnataka West Bengal Uttar Pradesh Andhra Pradesh

The rural sector in India presently accounts for almost 55 percent of the biscuit

consumption in India. The Indian biscuit industry has a yearly production of almost

INR 3 thousand crores and is the biggest among all the food based industries

operating in the country. The Indian subcontinent on the whole is regarded to be

one of the top producers of biscuits in the world along with countries like the US.

The industry can be classed into two separate sectors – organized and unorganized.

Biscuits and breads are the major components of the Indian bakery industry and

together these two account for almost 80 percent of the aggregate production. The

biscuit industry is said to have a better production and value level than the bread.

Nowadays the biscuit industry contributes approximately 33 percent of the total

production of the bakery industry. 70 percent of the biscuits in India are produced

by the small scale sector that is made up of both the non factory and factory

workers. These smaller entities have also prevented leading companies like

Cadbury, Brooke Bond, and Nestle from entering the biscuit market. The

Federation of Biscuit Manufacturers of India (FBMI), set up by the Union

Government in 1953, has stated that in the coming years the industry will see an

approximate yearly growth of 15 percent and the exports will also successfully reach

the global markets. Per capita consumption of biscuits in India has been estimated

at 2 kilos. India is also one of the leading producers of biscuits in the world along

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with the US and China. Approximately 17 percent of the biscuits produced in India

is exported to locations such as the following:

Haiti Ghana Angola UAE The US

It has also been calculated that the biscuit imports do not form a significant part of

the production, which has been estimated at INR 4350 crores.

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Objectives of the study

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The main purpose of the study is to know the buyer preference for biscut. In the present

competitive environment it is very crucial to every business firm to ensure satisfaction to

its customers and made growth in business. According to one survey it was found that it

costs five times more to attract a new customer than to retain an existing customer. So

with all these parameters taking into consideration one can say that it is very important to

provide goods and services that satisfy customers needs or wants irrespective of the

industry or scale of the business in which a firm is operating.

Here the main purpose of the report is to know the various factors just like

promotional activities, pricing strategy, easy to access and also R&D that are very

important in satisfying the customer’s needs and to know how companies are ensuring its

growth. The expectations of customers are vary from one customer to the other customer.

For example some customers are only concerned about the taste that they are getting in a

biscut but at the same time there are some other customers who are very specific about

the quality and some other parameters. It is very difficult to any business firm to satisfy

all the expectations of all customers but there are some common factors that are essential

to fulfill.

The following are the objectives of the report

To study the influence of various aspects on buying behavior. These factors are:- -

price – ingridient - Brand name & others features.

To analyse various sources of information which creates brand awareness among

consumers.

To understand the most preferred promotional tool among the customers.

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To analyse the important factors which have an influence on consumer buying

behaviour.

To understand the effect of promotion tools on consumer buying behaviour.

Importance of the study

The importance of a project report is following.

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The study will help to know that what additional features & what facilities should

be increase.

Customer is satisfied with the product and services provided by companies or he

is dissatisfied.

It helps in identify reason behind dissatisfactions.

The importance of study is that it is helpful to make future policy of the company.

It is important to create a new plan for products & services in future with unique

quality & facilities that will be preferred by the customers.

To know the factor behind purchase of biscut.

To know the recent technologies and growth rate of biscut industries in India.

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Scope of the study

The scope of this project is the study the product quality and growth of the company. It

covers a wide range analysis of the company that what kind of product quality services

has been provided by the company, what are the qualities of products, what are the

satisfaction level of the customer by the of the company, working and promotional

process of the company, How the company satisfy the customer by its product.

This study also shed light on the relationship of company with customers. The study also

covers the behavioral pattern of company employees with the customer at the time of

complains for any product and how they provide service to them and satisfaction

according to choice of biscut in ghazipur.

The response of the centre towards the customer also covered in this study. After analysis

the researcher comes to know that the customer response centre gives good response to

each and every complaint and do its best of satisfy the customers by its service and

products provided by the biscut industries in India. After analysis the researcher comes to

know that the changing buyer preeference for biscut in ghazipur city.

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Research Methodology

Research in a common language refers to a search of knowledge. Research is scientific &

systematic search for pertinent information on a specific topic, infect research is an art of

scientific investigation. Research Methodology is a scientific way to solve research

problem. It may be understood as a science of studying how research is don’t

scientifically. In it we study various steps that are generally adopted by researchers in

studying their research problem. It is necessary for researchers to know not only research

method techniques but also technology. The scope of Research Methodology is wider

than that of research methods.

The research problem consists of series of closely related activities. At times, the first step

determines the native of the last step to be undertaken. Why a research has been defined,

what data has been collected and what a particular methods have been adopted and a host

of similar other questions are usually answered when we talk of research methodology

concerning a research problem or study. The project is a study where focus is on the

following points:

Research Design:-

A research design is defined, as the specification of methods and procedures for acquiring

the Information needed. It is a plant or organizing framework for doing the study and

collecting the data. Designing a research plan requires decisions all the data sources,

research approaches, Research instruments, sampling plan and contact methods. The

study was descriptive kind of research.

Research design is mainly of following types:

1-Exploratory research.2-Descriptive studies.3-Causal studies/Experimental studies

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1. Exploratory research:-

The major purposes of exploratory studies are the identification of problems, the more

precise Formulation of problems and the formulations of new alternative courses of

action. The design of exploratory studies is characterized by a great amount of flexibility

and ad-hoc veracity

.2. Descriptive research:-

Descriptive research in contrast to exploratory research is marked by the prior

formulation of specific research Questions. The investigator already knows a substantial

amount about the research problem. Perhaps as a Result of an exploratory study, before

the project is initiated. Descriptive research is also characterized by a Preplanned and

structured design.

3. Causal studies/Experimental studies

A casual design investigates the cause and effect relationships between two or more

variables. The hypothesis is tested and the experiment is done. There are following types

of casual designs

a. After only with control design

b. Before after with control design

c. Before after without control design

d. Consumer panel design

e. Ex-post facto design

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Research Design has been classified into four subsections they are:

1.Sample selection and size2.Sampling procedure;3.Data collection; and Analytical tools

Sampling Procedure

There are basically two methods of sampling:-

Probability sampling

It is also known as random sampling. Under this sampling design every item of the

universe has an equal chance of inclusion in the sample. It is, so to say, a lottery method

in which individual units are picked from the whole group not deliberately but by some

mechanical process. Here it blind chance alone that determines whether one item or the

other is selected. The results obtained from probability sampling can be assured in terms

of probability.

Non Probability sampling

Non Probability sampling is that sampling procedure which does not afford any basis for

estimating the probability that each item in the population has been included in the

sample. In this type of sampling, items for the sample selected deliberately by the

researcher; his choice concerning the items remains supreme.

For the study the consumers are selected by the convenience sampling

method. The selection of units from the population based on their easy availability and

accessibility to the researcher is known as convenience sampling

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Data Collection method

Data Collection Method

Primary Secondary

Direct personal Interview

Indirect personal Interview Govt. publication

Information from correspondents Report Committees

Mailed questionnaire & Commissions Private Publication

Question filled by enumerators Research Institute

The task data collection begins after research problem has been defined. There are two

methods for data collection.

Primary data

Primary data may be described as those data that have been observed and recorded by the

researcher for the first time to their knowledge.

Secondary data

Secondary data are those data which have been already collected and analyzed by some

earlier agency for its own use; and later the same data are used by a different agency.

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Published Sources Unpublished Sources

For the present study, the survey method was used for collecting primary data. A

structured questionnaire was used for the purpose. The questionnaire included multiple

choice questions.

Analytical Data

The data thus collected, was tabulated, interpreted and analyzed with a view to make the

study meaningful. In the present study, hypothesis testing, percentage, frequency and

cross tabulation methods have been used for analysis.

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Limitations of the Research

This report covers whole ghazipur, which is very difficult to get.

In a rapidly changing industry, analysis on one day or in one segment can change

very quickly. The environmental changes are vital to be considered in order to

assimilate the findings.

Sometime the gap of communication was come in between the interaction.

The time available to conduct the study is little; it being a wide topic has a limited

time.

Limited resources are available to collect the information about the biscut

industries in India

Biscut industries in India is so much volatile and it is difficult to forecast anything

about it.

Observations of a particular case cannot be universally applied to all instances

universally.

For the sake of convenience the sample size taken is very small so as to be a true

representative of the entire population.

Parameters taken in the questionnaire might be insufficient to represent all the

issues.

The research report done only Ghazipur city .

The respondent is not take to fill the questionrior in Ghazipur city.

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