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Transcript of Bas van den Beld Online Consumer Psychology @basvandenbeld - @stateofdigital - - .
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Bas van den Beld
Online Consumer Psychology
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
We WANT to believeWe WANT to believe
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
QuickTime™ and a decompressor
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
People no longer trust marketersPeople no longer trust marketers
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
You need to understand your target audience
You need to understand your target audience
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
There is no “average user”. People approach the buying
process in different ways
There is no “average user”. People approach the buying
process in different ways
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
95% of our thoughts, emotions, and learning occur without our conscious
awareness
95% of our thoughts, emotions, and learning occur without our conscious
awarenessGerald Zaltman, Harvard Professor
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
We rely on people around us for our choices
We rely on people around us for our choices
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Is it…?
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Based on 3 Types of Authority
Celebrities Expert Influentials Social Network
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Celebrities
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Authorities sometimes feel like best friends
Authorities sometimes feel like best friends
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
But celebrities don’t necessarily make us buy...
But celebrities don’t necessarily make us buy...
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The Expert Influentials
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Our social network
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Bron: “Grouped” door Paul Adams
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
80 percent of our phone calls are to the same four people.
80 percent of our phone calls are to the same four people.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
We want what others haveWe want what others have
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Build marketing campaigns that grow social bonds
Build marketing campaigns that grow social bonds
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Think About How People Think
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Think about why people are online...
Think about why people are online...
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...and why they are on a specific channel
...and why they are on a specific channel
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Social Grooming: chit chat online is similar to monkeys grooming
Social Grooming: chit chat online is similar to monkeys grooming
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Put yourself in their shoesPut yourself in their shoes
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And remember...And remember...
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Everyone is an influencerEveryone is an influencer
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Thank you!
www.stateofdigital.comwww.basvandenbeld.com
twitter.com/basvandenbeldlinkedin.com/basvandenbeld
facebook.com/stateofdigitaltwitter.com/stateofdigital
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