Professional Attitudes and Behaviours Workshop 1

Welcome from the Chair

Introductions

- Your name?

- What you have studied so far?

- What are you excited about in studying this module?

- What fears do you currently have?

Professionalism

In groups, come up with:

3 ideas on what constitutes ‘professionalism’ in a work context

3 ideas on what constitutes ‘unprofessionalism’

(NB – answer 2 must not be the opposite of answer 1!!)

Workshop 3Communication

Skills and Interpersonal

Behaviour

Workshop 2Time and Project

Management

Workshop 4Team Working

Workshop 1The Commission Module overview Business Analysis

Workshop 5Report WritingPresentation

Skills

Workshop 6 (10% of final mark)

Team Presentations on Workshops 1 – 5

CommunicationsProject Management

Business Analysis

Video Blog (15% of final mark)Individual Video Blog – 3 mins reflection on first half of the

programme and readings

Workshop 9Customer

Relationship ManagementPreparation for Board

Paper

Workshop 7 Preparation

for Charitable ActivityPAVE

fundraising activity

Workshop 8 (15% of final

mark)Observed Charitable

Activity

Written Blog (20% of final

mark) 500 words on

a specific question

Workshop 10(40% of final mark –

30% group 10% individual)

Team Presentations to Client Board

Based on Board Paper

Board Paper to be submitted

750 words

W/C 3/11

by 17/11

Readings to be advised

Assessable content

Coffee time

The business you are in: Pearson College

The Commission: Teams

Team A

Team B

Team C

Team D

Team E

The Commissions

Groups A, C, E:

Identify a new market that Pearson College could consider moving into. Your presentation should consider what competition there is in this market, what the benefits might be, and your suggestions for the best way to approach it.

Groups B, D, F:

Identify Potential Merger and Acquisition Targets for Pearson College. Your presentation should consider why you think the target(s) would be a good fit with the overall strategy for Pearson College, and your suggestions for the best way to approach it

Challenge 1 - Business Analysis

Challenge 1 requires you to:

Carry out a competitor analysis comparing Pearson College with Two other major players in the industry in line with the brief you will now be given.

YOU must identify the two competitor organisations

The analysis will consist of:

- A SWOT analysis for each business

- A PESTLE analysis for each business

The analysis should take into account such things as:

- Turnover and profitability

- Global Reach

- Key areas of competitive advantage of each business

You will be expected to present your findings during Workshop 6

Business Analysis: two key documents

PESTLE analysis

SWOT analysis

SWOT analysis

Stands for:

Can be used to analyse a business, or a business unit, or a product or service

You can even do a SWOT analysis on yourself!

A well constructed SWOT analysis can provide some clear insights into the business and inform what areas need to be strengthened either to mitigate against potential threats or take advantage of potential opportunities

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

USUALLY INTERNAL ISSUES USUALLY EXTERNAL ISSUES

Carrying out a SWOT analysis

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

What are your strengths?What do you do better than

others?What unique capabilities and resources do you possess?What do others perceive as

your strengths?

What are your weaknesses?What do your competitors do

better than you?What could you improve

given the current situation?What do others perceive as

your weaknesses?

What trends or conditions may positively impact you?

What opportunities are available to you?

What trends or conditions may negatively impact you?What are your competitors doing that may impact you?Do you have solid financial

support?What impact do your

weaknesses have on your threats?

INTER

NA

L EX

TER

NA

L

The PESTEL analysis

Originally known as the STEP analysis, but has been extended over the years

POLITICAL ECONOMIC

TECHNO-LOGICAL

ENVIRON-MENTAL

SOCIO –CULTURAL

LEGAL

Political

Local or national governmental issues

Alliances and agreements between countries

Changes in government and approaches to business

Changes in regulation

Changes in employment law

Economic

Spending

Economic growth

Exchange rates

Employment statistics

Taxation changes

Socio-cultural

Health conscious society

Age demographics

Lifestyle changes

Fashion changes

Multi-culturalism

Religious changes

Technological

Information and Communications technology

New Machinery

Changes in energy

Social networks

Environmental

Green issues

Corporate Social responsibility

Attitudes towards charity

Attitudes towards waste

Legal

New laws, repeals of old laws

Regulation again

Licensing

Driving laws

Tendency to be more litigious

Things to consider within a PESTEL analysis

Each of the factors must be looked at when carrying out the analysis

BUT – the situation or the context may mean that one or more factors is looked at more deeply than the others

Not all factors are threats – some are opportunities (cf SWOT analysis)

Carrying out a PESTEL analysis is not a substitute for continual environmental scanning – the world changes very very quickly sometimes

Watch videos

Completion of a SWOT analysis: https://www.youtube.com/watch?v=cw3AAqz6-Mc

Completion of a PESTLE analysis: https://www.youtube.com/watch?v=elLS8NMpLw8

[available on the OLE]

Workshop Activity

Based on what you have seen in the two videos:

Teams A, C, etc to begin to develop a SWOT analysis of Pearson College based on what they currently know

Teams B, D, F etc to begin to develop a STEEP analysis of Pearson College based on what they currently know

Each team to present their findings. It is in the interests of other teams to listen to the presentations as this will give them the information they need to begin their own version in time

The course reader

You will be given a chapter to read ofter each workshop – the restis for you to read at your leisure

Beyond the workshop

Continue to work on your competitor analysis of the three businesses. You may delegate individual parts to team members to complete but you will be required to present your findings at Workshop 6 where they will be considered by a judging panel and you will be asked questions about them.

This output forms part of the module assessment

The brief gives you everything you need to know about what to produce

You should also read Chapter 4 of the course reader prior to the next workshop

Review and recap

This workshop has covered:

- An overview of the whole module

- Your commission

- Your teams

- An introduction to business analysis

- Next workshop – Time and Project Management! Don’t be late!