Australian Mobile Behaviour

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  • date post

    06-Aug-2015
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Transcript of Australian Mobile Behaviour

  1. 1. Australian MobileBehaviourApril 2013Cameron De GiorgioDigital StrategistData: Google- Our Mobile PlanetImages: We Never Look Up Tumblr
  2. 2. A simple Google trend search for smartphone inAustralia highlights our ever-increasing relianceon mobile
  3. 3. We have one of the highestmobile penetration rates in theworld52% smartphone17% tablet
  4. 4. 53% smartphone 18% tabletMalesFemales 51% smartphone 16% tablet
  5. 5. Mobilepenetration ishighest with Gen-Yusers
  6. 6. Mobile is alwaysaround usUse of mobile: 85% on the go 73% at work 68% whilst shopping
  7. 7. Our daily routine consists ofregular short bursts onmobile devices. 56% of users interact with mobiles for multiple short sessionseveryday
  8. 8. One screen isnt enough 48% of us are using mobile whilst watching tv shows 34% on the internet through another device
  9. 9. Mobile devices are themodern Swiss Army Knife 81% take photos/videos 75% browse the web 73% search for info 72% send emails 71% use apps
  10. 10. Were always connectedFrequency of social site visits via mobile: 55% daily 16% weekly 7% monthly 6% less than monthly 15% never