高轉換率的App Web企劃術
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Transcript of 高轉換率的App Web企劃術
Promotion Campaign Ads PR Event
Get traffic
Operation User Experience In-App Operation Push Notification Content provide Frequency of requirement
Referral Sharing Rating Reviews Invite
X%
Create Value
成長模型
User Base Keep retention
Business Value Business Solution Sell Ads E-Commerce Virtual Goods Premium Collect Data
Organic Store Feature Store Ranking SEO ASO Product Market Fit Ecosystem point
K- factor
Conversion
Retention/Active User
New Users
整理成一個Excel
State of Lean Analytics Cycle
State of AARRR
Awareness Acquisition Activation Retention Revenue Referral
Metrics Top line metrics
impression Clicks Visit Install Registration
CPA Activation
CAC 2-Days Retention
7-Days Retention
Purchase K
factor Rating invite
Channel 10000
Organic
Web
App
Store
Paid
Affliate
Search
結論:
• 考量到設計者跟使用者的差異 – (易用性研究)
• 考量到產品可能有不同狀態的差異 – (多狀態設計)
• 考量到使用者好的情緒跟不好的情緒 – (防呆與彈性設計)
• 考量到使用者可能會有的生命週期 – (客製不同生命週期設計)