6.8_MediaGuidebook_PressKit
Transcript of 6.8_MediaGuidebook_PressKit
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Media and Information Flow SOPsMedia Guidebook & Press Kit
Delores ClarkFormerly NOAA Public Affairs, Hawaii
Laura Kong, Brian YanagiUNESCO/IOCNOAA ITIC
ITIC TRAINING PROGRAMME - HAWAII 2011
TSUNAMI WARNING AND MITIGATIONS SYSTEMS
22 August2 September 2011, Hawaii
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Communication & Transmission of Tsunami Warning
to Localities & Civil Defense Authorities
Signboard
TSUNAMI
WARNING
Central Government
TV / Radio Station
TSUNAMI
WARNING
Radio
TVTelops, Warning maps
TSUNAMI WARNING
Local government
Cabinet Office Japan
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WHY BROADCASTING ?Useful tool to convey vital information
WIDE REACHABILITY
Television/ Radio per household/community
SPEED
Allow people to respond
LIVE
Update latest informationEducation
Visual & Audio material
Enhance awareness and preparedness
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Minimizing damage
BROADCASTERS (TV & Radio)
Ready and effect ive tool to con veyinfo rmation to peop le at the last m i le
Broadcasters can contr ibute tom inim izing impact of natural disasters
THEY PROVIDE:
Quick and accu rate informat ion
GOAL: NOT to generateany Rumor Panic
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JapanEQ intensity information broadcast ascrawler on television screens within 1-3 min
Hawaii
Civil Defense Agencies, National WeatherService, PTWC work closely to immediatelyactivate the State Emergency Alert System(EAS) => Sirens + television crawlers +
Voice alerts (radio)
Media:
-Play vital role for rapid dissemination
-Effective comm channels for
immediately reaching broad population
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To Bridge the Gap, Media Must Be Educated
Educate local media partners about the
hazard before it occurs Sponsor Training Workshops
-- Develop Media Guidebook. Post online
Include: overview of notification process
(flow chart if available), samples ofbulletins, key terms & definitions, tsunamiscience fact sheet, maps showing areas atrisk, experts list, preparedness info
Develop Press Kit. Post onlineInclude news release of current event oractivity, outreach materials: brochures,flyers, educational tools & resources ( b-roll, video if available), more
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ASSIGNMENT (best practice)
Create Media Guidebook, Press Kit
1. Recall and Review Best practices (Japan / US / NZ / others), Lessons
Learned, your experiences
What the Cri t ical t ime is for public advising (different
tsunami scenarioslocal / distant) Media Guidebook Template
2. Considerhow to improve your existing media/publicSOPs (faster, clearer, effective)
Remember, the purpose is to:- inform communit ies-at-r isk of what to do
- not create panic; m inimize confus ion / m isinterpretat ion
3. Modify / Create Media Guidebook, Press Kit
4. Incl in Country SOP presentation Sept 8
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Generic Media Guidebook & Press Kit
Template
Table of ContentsIntroduction
Overview of Notification Process
Agency Responsibilities
Samples of BulletinsKey Terms & Definitions
List of Experts & Contact Info
Maps Showing Areas at Risk
Tsunami Fact Sheet (basic info)
Preparedness Information
Past Tsunami History
Website
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Introduction: general background about
tsunami risk & cause.
Introduction:
(insert name of country ) is at risk from tsunamis. These destructivewaves can be caused by coastal or submarine landslides orvolcanism, but they are most commonly caused by large submarineearthquakes. Tsunamis are generated when these geologic events
cause large, rapid movements in the sea floor that displace thewater column above. That swift change creates a series of high-energy waves that radiate outward like pond ripples. Local offshoretsunamis would strike the adjacent shorelines within minutes. (insertname of country) is at risk both from locally and distantly generatedtsunamis.
Tsunami waves can continue for hours. The first wave can be
followed by others a few minutes or a few hours later, and the laterwaves are commonly larger.
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Introduction, continued
Warnings:When an earthquake that might generate a tsunami is detected, the PacificTsunami Warning Center in Hawaii calculates the danger to (insert name ofcountry) and notifies local authorities. If the earthquake occurs off our coast,however, there may be no time to send out hazard warnings. The firstwaves could arrive within minutes of the earthquake. The only tsunamiwarning might be the earthquake itself.
Natural Warning Signs:
If you are near the shoreline, move inland to higher ground immediately if:
(1) the ground starts shaking so hard you cannot stand up,
(2) the water recedes, exposing the ocean floor,
(3) you hear a loud roar from the ocean.
Contents:
This guidebook provides an overview of the notification process used to sendtsunami alerts to media, government authorities, and the public. It alsoincludes
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Notification Process
Information Flow SOPs for end-to-end tsunami warning
Using a timeline for a local / distant tsunami, describehow information will informed to the public and media
Topics to cover:
What information will be given When will information be given
Who will disseminate the information
How / Where transmission /communication
method, where will the information be found
Who will answer any questions
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Information to Public and Media
Template to use
EVENT TIMEWHEN) ACTIVITYWHATINFO)AUTHORITYWHO) MEDIUMHOW) TOTARGET)
EQ Occurs
Tsunamimight comeEvacuate
Tsunamicomes
Safe toreturn
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Agency Responsibilities
Insert your agencys role
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Samples of Bulletins
Insert test bulletins
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Key Terms & DefinitionsMessage Definitions:
Tsunami WarningThe highest level of tsunami alert. Warnings are issued due to the imminent threat of a tsunami from a large undersea
earthquake or following confirmation that a potentially destructive tsunami is underway. They may initially be based only onseismic information as a means of providing the earliest possible alert. Warnings advise that appropriate actions be taken inresponse to the tsunami threat. Such actions could include the evacuation of low-lying coastal areas and the movement ofboats and ships out of harbors to deep water. Warnings are updated at least hourly or as conditions warrant to continue,expand, restrict, or end the warning.
Tsunami WatchThe second highest level of tsunami alert. Watches are issued by the TWCs based on seismic information withoutconfirmation that a destructive tsunami is underway. It is issued as a means of providing an advance alert to areas that could
be impacted by destructive tsunami waves. Watches are updated at least hourly to continue them, expand their coverage,upgrade them to a Warning, or end the alert. A Watch for a particular area may be included in the text of the message thatdisseminates a Warning for another area.
Tsunami AdvisoryThe third highest level of tsunami alert. Advisories are issued to coastal populations within areas not currently in eitherwarning or watch status when a tsunami warning has been issued for another region of the same ocean. An Advisoryindicates that an area is either outside the current warning and watch regions or that the tsunami poses no danger to thatarea. The Center(s) issuing the Advisory will continue to monitor the event, issuing updates at least hourly. As conditionswarrant, the Advisory will either be continued, upgraded to a watch or warning, or ended.
Tsunami Information Bulletin/StatementA text product issued to inform that an earthquake has occurred and to advise regarding its potential to generate a tsunami.In most cases, a Tsunami Information Bulletin indicates there is no threat of a destructive tsunami, and are used to preventunnecessary evacuations as the earthquake may have been felt in coastal areas. A Tsunami Information Bulletin may, inappropriate situations, caution about the possibility of a destructive local tsunami. A supplemental Tsunami InformationBulletin may be issued if important additional information is received such as a sea level reading showing a tsunami signal. ATsunami Information Bulletin may also be upgraded to a watch or warning if appropriate.
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Message Criteria: insert box from:http://www.prh.noaa.gov/ptwc/about_message
s.php
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List of Experts
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Maps showing areas at risk
If available, otherwise, insert map showing Ring of Firesubduction zones
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Tsunami Fact Sheet (what facts about
tsunamis should your media know? tailor for
your area. Sample below)
1. All earthquakes do not cause tsunamis, but many do. When you know that an earthquakehas occurred, stand by for a tsunami emergency message.
2. 2. An earthquake in your area is one of nature's tsunami warning signals. Donot stay inlow-lying coastal areas after a strong earthquake has been felt.
3. Tsunamis are sometimes preceded by a noticeable fall in sea level as the ocean retreatsseaward exposing the seafloor. A roar like an oncoming train may sometimes be heard asthe tsunami wave rushes toward the shore.
These are also nature's tsunami warning signals.
4. A tsunami is not a single wave, but a series of waves that can come ashore for hours. Thefirst wave may not be the largest. Stay out of danger areas until an "all-clear" is issued by arecognized authority.
5. A small tsunami at one point on the shore can be extremely large a few kilometers away.Don't let the modest size of one make you lose respect for all.
6. All warnings to the public must be taken very seriously, even if some are for non-destructiveevents. The tsunami of May, 1960 killed 61 people in Hilo, Hawaii because some thought itwas just another false alarm.
7. All tsunamis are potentially dangerous, even though they may not damage every coastlinethey strike.
8. Never go down to the shore to watch for a tsunami. When you can see the wave, you are tooclose to outrun it. Most tsunamis are like flash floods full of debris. Tsunami wavestypically do not curl and break, so do not try to surf a tsunami.
9. Sooner or later, tsunamis visit every coastline in the Pacific and all oceans. If you live in acoastal area, be prepared and know nature's tsunami warning signals.
10. During a tsunami emergency, your local civil defense, police, and other emergencyorganizations will try to save your life. Give them your fullestcooperation.
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Tsunami Preparednesswhat
should people do to be safe?
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Historic Tsunami Facts (tailor for
your area if available)
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Important Websites
Include your agency
PTWC
ITIC??
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Generic Press KitContents
Sample News Release
Outreach Materials: fact sheet, brochures & flyers
Agency information
Media Tools & Visuals: pictures, video, graphs,
maps
List of Experts & Contact Info
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