5 trends for online kommunikation
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5 trends for
online kommunikation Digitale tendenser der rykkerJanus Boye, september 2012
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1:opgaver
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”People don’t want a drill machine,they want a hole in the wall”
- Philip Kotler
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Selvbetjening -> Opgaveløsning
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Information -> Engagement
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2:flere
kanaler
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Det offentlige på borgernes mobil
Råd #1:Lad (sandsynligvis) være
ifølge Digitaliseringsstyrelsen, dec. 2011
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3:tempo
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Er open source
hurtigst at implemente
re?
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4:enkelthe
d
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”If something is hard to use, I just don’t use it as much”
- Steve Krug
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Enkelt at bruge, enkelt at lære
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Fremtidens microsite? One page website
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5:lederska
b
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”Comment voulez-vous gouverner un pays où il existe 258 variétés de fromage ?”
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New normal
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Stakeholder management
Keep informed
Influence/Disruption
Value/Impact
High
Low
Low High
Keep satisfied Keep close
Keep aware
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