Be Creative, Culturally!

詹偉雄

《數位時代》總主筆•學學文創志業副董事長

5 Aug. 2008

新時代中，個人的工作、遊戲、享樂 & 學習

Two Economies“Economy of Aesthetics” & “Economy of Utility”?

時代

Economy of Utility

Scarcity of Resources-land, material, labor, capital

Instrumental Rationality-means coordinate with the result

Producer Centered Society-lesser choice, hierarchy, steady

Keyword“Wealth” & “Power”

Economy of Aesthetics

Infinity of resources-symbol & meaning

Creative Sensibility-experience (pleasure, fulfillment, transformation)

Consumer Centered Society-multiple choices, tribal, fashionable

Keyword“Distinction” & “Freedom”

The Secret Power of Apple－Deconstruction of 5G iPod’s Value (Linden, Kraemer & Dedrick)

Economy of Utility Economy of Aesthetics

Transition from EU to EA

- 2nd Globalization (an integrated over-supply new market)

-Globalized “MBAs” (universal instrumental rationality)

-Affluent Mind

-Individualism (its mindset foundation)

Case Study - Taiwan

個體化

Collectivity within

Solidity

Individuality within

LiquiditySpirit

(精神氣質)

ProductionRelation

(生產關係)

ODM/ OBM Model OEM Model

Dictator + Conformity,Follower Ethic

Designer + Autonomy,Creator Ethic

1.Efficiency 2.Design3.Marketing 4.Branding

1.Cost 2.Quality 3.Efficiency

1.02.0

An Emerging Taiwan 2.0

王永慶

郭台銘

蔣友柏

Steve Jobs

Corporate Culture Shock

No More Product, but Experience (from commodity to transformation)

Core Competence Shifts (from regulation, innovation, designing to creation)

Team Organization (from panopticon to playground)

A Different CEO (from leading to coaching)

Discontinuity of Business’ & Worker’s Life (death of lifetime employment)

Corporate Profit is the Marginal Effect of the Self-Fulfillment ofEmployees

Happiness & Sorrow of Individual

Searching of Authenticity as a Lifetime Mission (endless self invention)

Carrier of Possessive Individualism

Rational Intimacy (normal chaos of love)

Shopping as a Necessary Skill

Privatization of Agony

Bearing More & More Risk

Where Do We Come From? What Are We? Where Are We Going? (Paul Gauguin , 1897)

Gauguin’s Puzzle

Be Creative, Culturally....

Me/Being-in-Itself vs. I/Being-for-Itself (Mead)

Subjectivity: it is only after we act or speak that we know what wewere going to do or say.

Breakthrough: Disengagement, Disidentification, Disenchantment,Disorientation

Endangerment & Contemplation (Ulrich Overmann )

Experience: Immerse, Design & Produce

It depends not on consciousness, but on being; noton thought, but on life; it depends on theindividual's empirical development andmanifestation of life, which in turn depends on theconditions existing in the world.

‘Individuality in Thought and Desire’, Karl Marx, German Ideology (1845)

3 KeywordsCare of Your Bodya truly cognition (vs. social construction) of realitycooking, travel, sport, body exploration....

Contemplate Your Emotioninnovating through sympathy (design= consonant to a collective unconsciousness)music, arts, nightlife, sport watching, intimacy arrangement...

Trying Transgressionsee things in different position, thinking outside of your thought,risk venturing , 2nd profession, etc.

How to Invent Yourself ?

Thanks

Q & A