2014 crisis management insight

[2014 Crisis Management Insight]

http://www.facebook.com/seansalad https://www.facebook.com/socialcrisis

http://www.artistsong.net

2

2 / 72

Copyright by Strategy Salad 2015

() #1

1. .

2. .

3. ''

.

() #2

1.

.

2.

.

3. .

4. .

5. "

.

."

6. .

7.

"

"

''

.

2

3 / 72


2

4 / 72


() #3

1. 11

(Woman of Steel) .

2. " " ,

,

.

3.

.

4. SNS

(sexism),

.

5. ,

,

.

6. '' 'What IF'

.

: Samsung follows Microsoft, stumbles into sexism allegations http://bgr.com/2013/11/29/samsung-ad-sexism-allegations/

SNS

(sexism),

,

,

2

5 / 72


() #5

1.

.

2.

,

? .

3. .

. (

. http://www.artistsong.net/blog/?p=2187)

, ,

.

... ...

'' ,

'' .

() #6

1.

.

2. ,

.

3. '

' , '

'

''

. .

4. '

?'

5. 3

.

...

.

.

''

,

'

'

''

.

2

6 / 72


() #7

" 18 () nigga(

)

.

."

1.

.

2. 2

.

3. '' ''

.

: , http://news.heraldcorp.com/view.php?ud=20140120000132&md=20140120085945_AT

#8

" .

.

. .

."

1. "

" .

2.

.

3.

.

4. ''

''

.

5. (

)

' '

.

6. '

' '' .

: [ ] ?

http://news.donga.com/3/all/20140119/60268121/1

.

.

''

''

.

''

''

.

2

7 / 72


#9

1. 1 8 , CJmall , SBS

.

2. CJmall .

.

3.

4. CJ 17 CJ

.

5. 180 , 49

, 240 .

6. ,

, CJ 300 .

7. , ,

.

: CJ, ' ' " " http://news.sbs.co.kr/news/endPage.do?news_id=N1002195012&plink=OLDURL

,

2

8 / 72


#10

" "

. (SNS )

" ". () "

. ' '

."

1. Control ' '

.

2. '' ''

Management .

3. SNS ''? ''?, ' '

? ,

4. SNS ''

' '

.

5. ''

.

: '' " SNS "

http://www.xportsnews.com/jsports/?ac=article_view&entry_id=411207

#11

1. ...

2. , ,

, , ...

3. '~'

.

4.

,

5. 'What If(~ ?)' ''

.

6. 2000 ''

7. , ' '

'' .

8. '' '' .

: ,

http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=102&oid=038&aid=0002461091

SNS

''

'

'

''

'' .

2

9 / 72


#12

1. .

2. 1) ( ) .

() .

3. 2) ( ) .

() .

...

4. 3) ( ) ()

.

5. " ", .

6. 2014 ...

#13

1. '

()' ,

2. '(

)' .

3. ''

.

.

.

.

.

" ",

.

'()'

vs.

'()'

2

10 / 72


() #14

1. , SNS '' .

2.

3. ( ) SNS

.

4.

5. SNS

' ' .

6. "

."

.

() #15

1. .

2.

(?)

.

3.

.

SNS

'

'

.

2

11 / 72


() #16

1. " ?"

2. or " () ."

3. .

4.

... (

mitigation .)

5. " " ""

.

6. " "

" "

.

7. ''

" " .

() #17

1. ( )

2. '' ' '

() , .

3. , ,

' ()' ' ,

' .

4. () ' '

(TOP Management) .

''

"

"

.

() '

'

(TOP

Management)

.

2

12 / 72


() #18

1. '' (?) .

2. 3 .

3. 3 3

.

4. : .

5. LG :

.

6. :

.

7.

(?) .

8. .

? .

vs.

vs.

2

13 / 72


() #19

1. ' '

2.

.

3. , ,

4. '' . .

5. ,

6.

.

() #20

( )

.

1. .

2. () ,

3. () '()' .

4. () () .

:

!

http://www.fnnews.com/news/201402121604414691

''

.

()

()

2

14 / 72


() #21

" () () ()

13 18

() 15() ."

1.

'',

2. '

'.

3. '

' ''.

4. ' '

''

.

: ,


() #22

"

" .

1. .

2.

.

3. (consistency)

.

: "

"

http://www.mt.co.kr/view/mtview.php?type=1&no=2014021217513946332

' '

''

.

2

15 / 72


() #23

( .)

1.

.

2. 1, 7

.

3.

.

() #24

1. ' .' 1

.

2. ' ' 2

.

.

3. ' .' 3

.

,

()

'

.'

' '

'

.'

2

16 / 72


() #25

1. '(authenticity)' ' (honest)'

.

2. (sleeper effect)

,

(Fact)

.

3.

() '' .

()

''

.

2

17 / 72


() #26

1. '' ''

'' ''

.

2. ''

, ' '

.

3. '

' (Fact)

'' .

4.

' '

.

5.

,

.

'

' ' '

.

6.

100

.

''

''

''

''

'

'

'

'

.

2

18 / 72


() #27

1. .

2.

.

3.

(coordination)

.

4.

.

5.

confidential .

6. (

) ''

.

7.

'' .

.

8.

.

.

2

19 / 72


() #28

1. ,

.

2. Fact ,

.

3.

,

.

: ?

http://samsungtomorrow.com/%EA%B3%BC%EC%9E%89-%ED%99%8D%EB%B3%B4-%C2%B7%C2%B7%C2%B7-%EC%98%A4%EB%B3%B4-%EC%9C%A0%EA%B0%90

() #29

1. ,

2. ...

() #30

1. ,

.

2. ,

.

3.

'' .

4.

'' ''

.

5.

. ,

.

6. ...

.

Fact

,

.

2

20 / 72


() #31

1. hijacking '' ,

,

2. ,

,

3. '

.

4. 2

' ' 3

'

' .

5.

' '

.

' '

.

2

21 / 72


() #32

" ,

,

."

1. 2012 4, 50

2

.

2. '

'

.

3. ,

,

()

4. 50

(?) .

:

http://www.hotelnjoy.com/svc/bbs/index.php?v_mode=view&v_seqno=231870&v_page=1&v_current=note_all&v_sField&v_sWord&v_code=all&v_sCate&order

() #33

1.

.

2.

.

3. ' ' ' '

. (

.)

4. ,

.

5.

, .

: ''..2

http://media.daum.net/economic/newsview?newsid=20140304151508318

50

(?)

.

2

22 / 72


() #34

1. ' ( )' &SNS

.

2. '(majority)', '

(minority)'

,

, .

3. &SNS

. &SNS

.

4.

. , .

.

5. 2

.

.

6.

.

'

' ' ' .

() #35

[ /FIFA : .

,

.]

1. .

2. ' + + '

( 10 ) .

3. Good!

: ' '

http://news.sbs.co.kr/news/endPage.do?news_id=N1002279854

.

' '

' '

.

2

23 / 72


() #36

1. 4 .

2. ()

.

3. 1

.

4. ' ' .

5. ...

: ' '


() #37

(2012 ) KT

(2014 )

(2012 )

.

(2014 ) .

(2012 )

,

.

(2014 )

.

(2012 ) KT

.

(2014 ) KT

.

(cliche)

...

1

.

(cliche)

.

2

24 / 72


2

25 / 72


() #38

1. .

2. KB

, (2014 1 8 KB)

3.

, (2014 3 6 KT /

)

4.

, (2014 3 7 )

5. . ..

2

26 / 72


() #39

1.

2. ( ) "10 ,

" 1 .

" ."

, ,

.

.

3. ( ) " "

.

.

" ."

.

.

.

4. ( ) " "

" "

"

."

''

.

:

http://sports.chosun.com/news/ntype.htm?id=201403110100101530006275&servicedate=20140310

, ,

.

.

2

27 / 72


() #40

1. ", .

( or )

? (, RT) ..."

( ) .

2. ", , ?(

?) . ."

( )

.

3. " ( A

or )

.

( )

.

() #41

1. SK (SK )

.

2. , SK KT

. (

)

3.

,

4. ''

.

5. ,

.

: ?SK

.

http://bizn.khan.co.kr/khan_art_view.html?artid=201403071449181&code=920501

,

''

2

28 / 72


() #42

1. ,

, , . (

)

2. ' ',

' '

'' .

3. , . , '

?'

'

?'() .

4.

'' ,

.

5. ,

.

'

',

'

'

''

.

2

29 / 72


() #43

1.

.

2.

' ' .

3. '

'

.

4. (

) "

2013 ()

." .

5. (literacy)

.

6. ( )

.

(literacy)

.

2

30 / 72


() #44

1.

,

2.

, (

) ,

3.

.

: ", SNS

"

http://www.newspim.com/view.jsp?newsId=20140316000045

() #45

1. KT

KT

.

2.

(

) '(legibility)'

.

3. ' ' ' '

' '

.

4.

.

5.

.

'(legibility)

2

31 / 72


() #46

1. 17, .

2.

' '

. 65% $5,700

$1,000 .

3. ,

.

4.

.

5.

,

.

.

6. ...

: ?

: Ralph Lauren Will Honor Most Customer Orders After

65%-Off Employee Discount Leaked Online http://www.buzzfeed.com/sapna/ralph-lauren-will-honor-most-customer-orders-after-65-off-em

2

32 / 72


() #47

1. (boom up)

,

2. ()

(calm down) .

3.

,

4.

T.P.O ((Time), (Place), (Occasion))

.

5. Do's () Don'ts

.(.)

() #48

1.

() '' .

2.

.

3.

.

4. ,

.

5. .

6.

, .

: [] , ... "16

" ()- ! Dispatch!

http://www.dispatch.co.kr/r.dp?idx=32056&category=5&subcategory=14

Do's

()

Don'ts

.(.)

() ''

.

2

33 / 72


() #49

1.

.

2.

.

3. ' ' ' '

.

4. '' .

() #50

1. SNS .

2. '' ,

3. '' .

4. '' .

5. ... .

.

2

34 / 72


() #51

1. SNS

(intrapersonal communication)

(interpersonal communication) .

2. , SNS

(group

communication) .

3. 2

,

SNS

.

4.

(, ,

) 1 .

5.

.

6. '' '' ,

.

7. '' ' '

...

() #52

1. SNS ,

2. ' '

3. ' '

4. ' '.

: " "

http://www.wikitree.co.kr/main/news_view.php?id=168276

2

,

SNS

.

2

35 / 72


() #53

1.

.

,

.

2. .

80 ,

.

3.

,

.

4. .

.

.

5.

.

.

...

.

.

2

36 / 72


() #54

1. SNS

.

2. .

3. .

4. , , .

5.

.

6. .

7.

.

() #55

1. 21 20 .

2. "

." "

"

'

' ' '

.

3.

'

' .

4.

' '

.

5.

. 1

...

6. ' ' ' '

.

.

.

.

'

'

' '

.

2

37 / 72


() #56

1.

.

2. & SNS

' '

.

3.

.

4.

' ' .

5. ...

() #57

1. . ' '

2. . ' '

3. '

.'

.

4. ' ,

' .

5. .

() #58

1.

.

2. SNS

.

3.

4. : 15

5. :

'' , '' . '

' .

6. ...

:

http://bbs1.agora.media.daum.net/gaia/do/debate/read?bbsId=D110&articleId=1128449&RIGHT_DEBATE=R10

.

.

2

38 / 72


() #59

( ) " "

" "

. '' '.

' ."

1. '

'

.

.

2. ''

'', ;'

.

3. ( )

'100% ' .

4. ' ' '' .

', '

' '

.

'' .

5. ' '

.

..

6.

.

: [] ,

http://news.chosun.com/site/data/html_dir/2014/05/01/2014050101464.html

.

.

2

39 / 72


() #60

1. 1 29

300 ' '. ()

' ' .

2. 29 300

, .

.

3. ' ' 1 1

1 1

.

: '' ' '

http://article.joins.com/news/article/article.asp?total_id=14612051

() #61

1.

,

.

2.

(self-sacrifice) .

3.

.

.

? . .

.

.

, .

.

, , .

: TV

http://www.ytn.co.kr/_ln/0301_201405081359579196

29

300

,

.

.

2

40 / 72


() #62

1. '' ''

.

2. 2

,

.

3. SNS

SNS

.

4.

, .

SNS

SNS

.

2

41 / 72


() #63

.

.

.

.

.

.

...

1.

.

2.

,

CPR .

3. ...

() #64

()

( 1) " .

... ..."

( 2) " .

.

. ..."

1.

' '

.

2.

.

3.

.

: ''...


,

CPR

2

42 / 72


() #65

1. ' '

" "

' '

.

2. ,

.

3. ''

()

() .

(

3 .)

4.

' ' .

5. ''

, ' '

.

6.

'' .

'' .

''

.

''

.

2

43 / 72


() #66

1. ' '

2. & &

'

(emotionally negative) ,

'.

3. .

.

4. .

.

5. .

6.

.

7. , .

.

8.

.

9. ' '...

10. ' '.

...

.

'

'...

'

'.

2

44 / 72


() #67

1.

.

.

2. '', '', ''

.

3. ' ' ' '='

' .

: , 70

http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201405231437001

() #68

1.

2. ' '

3. ' '

4. , ,

'

'

5.

', '

'', '',

''

.

2

45 / 72


() #69

1. VIP , ,

'' .

2. (calm down)

do's don'ts '' '

' (?) .

3.

.

4. ... .

() #70

1. ( ) SNS

1:1

'1: ' .

2. , SNS

3. '', SNS '' ,

.

4.

.

5. . (()

.)

6. . (() .)

7. . (()

.)

8. . (()

.)

9. . (()

.)

10. .

SNS

1:1

'1:

'

.

2

46 / 72


() #71

1. SNS ,

2. &

.

3. ,

4. 3

.

5.

( ...)

: ' ' ,

http://news.mt.co.kr/mtview.php?no=2014062610501870161&VBC

SBS :

https://www.youtube.com/watch?v=E2ByLm75dRk

(Celia rowlson-hall) :

http://vimeo.com/86553900

() #72

1. YG

6 30 10 , 7 1 7 50

2.

3.

Q&A ,

+

: YG

3

http://www.artistsong.net/blog/?p=2448

&

2

47 / 72


() #73

1. ,

.

2. ,

.

3. ,

4. SNS

.

() #74

1.

. (, 2009)

2. (

)

.

, SNS .

3. (Attention)

(Fact) ''

.

4.

.

' '

.

5. ' '

'' + ''

.

: , ?

http://news.heraldcorp.com/view.php?ud=20140717000045&md=20140717080900_BK

,

.

2

48 / 72


() #75

( )

.

.

.

1. AP ,

.

2.

.

3. &

, (Ownership) (Localization)

: ' 2',

" "

http://news.chosun.com/site/data/html_dir/2014/07/21/2014072101026.html

AP

,

2

49 / 72


() #76

( )

.

1.

.

2.

.

3.

.

4.

.

5.

.

: "

"

http://hankookilbo.com/v/14ca7df721e2446f873099cc85d8b2dd

() #77

"(27 )

.

.

. '1 2 ' ,

. '1 2 '

"

1. 1 2 ( ,

) () .

2. .

3. '' .

: '1 2 '


.

''

.

2

50 / 72


() #78

1. (OPEN) .

.

2.

()

() .

() #79

( ) "

"

" ,

" .

"

" "

" .

.

1.

2. ,

3.

.

4. ,

.

5.

.

6. ,

.

: ' ' "

"()


,

2

51 / 72


() #80

1. " "

2. (apology)

.

3.

.

4. ''

.

5. guilty

''

.

6.

?

.

''

.

2

52 / 72


() #81

1. KBS ' '

.

2.

( http://is.gd/Lr7mGT)

3.

.

4. ' ' . (http://is.gd/VYlqY1)

5. .

(http://is.gd/PoMg3f)

6.

.

7.

,

8. ,

.

9.

.

10.

, ,

3 .

.

2

53 / 72


() #82

1.

." .

2. '' ''

''

.

3.

() (

) .

4. , ().

: ,

http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201408110600025&code=910302

() #83

1. ,

2. SNS

3. O2O

(Online to Offline) .

4.

,

SNS .

()

()

O2O

(Online to Offline)

2

54 / 72


() #84

1. VIP

.

2.

VIP

.

3. VIP

VIP

VIP

,

(?) .

4.

, .

5.

VIP

.

6.

VIP

.

7.

.

: ' ' ' ?'


.

2

55 / 72


() #85

1. ()

2. ( )

, ,

, ?

3.

what if

.

4. '', '', ''

5.

.

6. () ''

.

: , " . "

'' ?

http://www.etnews.com/20140820000173

() #86

" () '

' "

1. ,

2.

,

3.

.

4.

.

5. , .

6. .

.

.

''

.

2

56 / 72


() #87

1. ,

2.

.

3.

.

() #88

( ) " . ,

. "

" . .

. " .

" .

.

"

.

1. (keyword)

'(definition)' ,

2. '(justice)'

.

: , ? "

"

http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00009&news_seq_no=1978558

.

2

57 / 72


() #89

( ) 4

.

.

20

.

.

.

1.

.( .)

2.

(frequency) (risk)

.

3.

.

4.

.

.

5.

( )

.

:

http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201409110600015&code=910302

(

)

.

2

58 / 72


() #90

1. '' ,

2. '' .

3. '' '' .

4. '' 1 ,

5. '' 3 .

6.

'' '

' .

() #91

1. (collaboration)

.

2.

.

3. KPI

.

4. ,

KPI

.

5.

.

6. ' '

''

.

'

'

''

.

2

59 / 72


() #92

( .)

1. &SNS

.

2. (?)

(?)

.

3.

.

4. . .

5. .

: ?


() #93

1.

.

2.

( ) .

3.

.

4.

(?)

.

5. "?" ...

: http://goo.gl/2lJi9U

.

.

(?)

.

2

60 / 72


() #94

1. (Sales Performance)

.

2. SP(Sales Promotion) .

3. (Management) (Control)

.

4. SP (Communication)

.

5. ''. ...

.

...

6.

. .

( ' = '.)

: " 1000"

http://www.mt.co.kr/view/mtview.php?type=1&no=2014101100553723253&outlink=1

: http://goo.gl/pTAyCh

() #95

( , .)

1. :

2. : ,

()

3. : 10 2003

4. :

.

: http://www.youtube.com/watch?v=C-5pOQDGQas

2

61 / 72


() #96

1. ,

2.

.

3.

.

( ...)

() #97

1. ()

2. ()

.

3.

() (

)

.

4.

'1:1 ' (

) '1:, : ' (

) .

5. '' ''

'' ', '

.

6. ,

.

7. ?

.

...

( ...)

'1:1 ' (

)

'1:,

: ' (

)

.

2

62 / 72


() #98

1. .

2. '

' .

3. ''

' ' .

4.

.

...

5. ,

.

.

6.

.

7. ,

.

,

.

2

63 / 72


() #99

1.

.

2. , , ,

2 6 .

1 . (

)

3. ' '

.

.

4. . ,

.

...

http://www.dongsuh.co.kr/popup/141016/popup_141016.asp

.

2

64 / 72


() #100

1.

.

2. '' '

'.

3.

, ,

4. (spare)

.

5.

.

6. ,

.

7.

.

() #101

1. 'bluffing'

.

2. bluffing ''

,

3. ''

, '' '' .

4. '' '

' ' ' ,

5. , ''

.

''

.

2

65 / 72


() #102

1. ...

2. () ()

3. () ()

.

() #103

1.

, ?

.

2. ()

''

(publicity) (?)

.

3. ' ' .

4. '

' .

5.

.

6.

.

7. ''

, .

()

.

: " "3

http://imnews.imbc.com/replay/2014/nwdesk/article/3550739_13490.html

.

2

66 / 72


() #104

1.

.

2.

.

3. (?)

.

4. '

' ' ' .

5. .

:


() #105

1. ' '

' ' '

' ' '

''

.

2. (Context) (Clue) 3

.

3.

.

:

http://news.kbs.co.kr/news/NewsView.do?SEARCH_NEWS_CODE=2975565

.

.

'

'

' '

(Context)

(Clue)

3

.

2

67 / 72


() #106

1. ,

.

2. ,

3. ,

4. .

5.

.

6.

, ,

3 ,

7.

.

() #107

1. () PR ' 3

'

2. () () ' 3

()' .

3. PR Fun+Message

Mix ,

4.

.

5.

(?)

.

6.

.

7. .

: http://www.youtube.com/watch?v=rFF8eij6eho

,

,

.

.

2

68 / 72


() #108

1.

.

2. , ,

.

3. 3

( )

.

4. '

' .

5.

? ?

. .

6. ( ) " ..."

.

7. ''

'' .

.

.

8.

.

.

.

9. don'ts .

10. . ...

: 2 " "


?

?

.

.

2

69 / 72


() #109

1. CEO VIP , , .

2. CEO VIP

.

3.

(leaking)

CEO, VIP .

4. , , ,

CEO VIP

, ,

.

5.

.

6. CEO VIP

. ,

. CEO VIP

.

7.

.

8. , TV

...

: [] 1

http://news.ichannela.com/society/3/03/20141215/68559389/1

CEO VIP ,

,

.

, ,

CEO VIP

,

,

2

70 / 72


() #110

1.

.

2.

.

3. 3

.

4.

...

5.

.

: " "

www.yonhapnews.co.kr/bulletin/2014/12/22/0200000000AKR20141222089800003.HTML

() #111

1. , (attack)

.

2. ,

.

3.

,

4.

.

5.

. .

: [ ] THE TRUTH IS OUT

THERE

http://www.artistsong.net/blog/?p=2260

.

.

.

2

71 / 72


() #112

1. SNS , ?

.

2. SNS

.

3.

,

4.

.

5. ' '

.

6. '

' ' '

3 .

7. ''

'' .

8. ' '

.

9.

.

: ' '


'

'

.

2

72 / 72


() #113

1. Production(Media)

Contents Consumption '

(Context)'

2. '

?'

3. Context ' (Fact)' ' '

4. 'affective network( )'

'(emotion)' '

(message)' '(Aattitude)'

:

http://weekly.donga.com/docs/magazine/weekly/2014/12/29/201412290500005/201412290500005_1.html

() #114

1.

.

2.

.

.

3. '' '' . ,

, , .

4. ' '

' '

.

5.

.

6. .

7.

.

: 10 'SNS '


.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

'affective

network(

)'

'(emotion)'

'(message)'

'(Aattitude)'

.

2014 crisis management insight

Business

Transcript of 2014 crisis management insight