2009. 7. 29

경희대학교 경영대학 교수 박용승

Peace through Commerce

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Peace through Commerce I. Background

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Teaching Sustainability in B-Schools

New Age, New Rule, and New Paradigm: Understanding Self-Actualization of Management Education in the Age of Transcendence  Sustainability encompasses a host of new demands and opportunities for virtually all industries, especially that of management education.  The growth in importance and awareness of interconnected issues among key stakeholders of business schools (e.g., business, government, NGOs, etc.)  Sustainability is rising in strategic relevance for management educators in pursuit of competitive advantage.  Ultimately emerging importance of sustainability in business reflects self-actualization of capitalism and business schools.

Peace through Commerce KHU Initiatives In SME

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Sustainability Management Education (SME)

To take leadership in sustainability management education among Business schools.  Active participation in UN PRME  Strategic planning for and implementation of sustainability management education in KHU School of Management  The Three pillars of KHU Model for SME:

①Teaching: curriculum expansion②Research: commitment and resource allocation in related research③Green Management: awareness in greening of its own school’s management

Peace through Commerce PRME (1)

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Principles for Responsible Management Education

U.N. Global Compact’s principles to commit business schools to advancing responsibility and sustainability in their education, research and related outreach functions. (The Six PRME Principles)  - An initiative of UNGC to inspire and champion responsible management education, research and thought leadership globally

- PRME is characterized as the academic side of the UNGC

- Jointly sponsored by AACSB International, Aspen Institute, European Foundation for Management Development (EFMD), Globally Responsible Leadership Initiative (GRLI), and Net Impact

More than 230 schools worldwide have signed the PRME (including 4 Korean Member B-schools

Peace through Commerce PRME (2)

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The Ten Principles of UN Global Compact

Human

Rights

Principle 1Businesses should support and respect the protection of internationally

proclaimed human rights within their sphere of influence

Principle 2 Make sure that they are not complicit in human right abuses

Labor

Rights

Principle 3Businesses should uphold the freedom of association and the effective

recognition of the right to collective bargaining

Principle 4 The elimination of all forms of forced and compulsory labor

Principle 5 The effective abolition of child labor

Principle 6 Elimination of discrimination in respect of employment and occupation

Environmen

t

Sustainabili

ty

Principle 7 Businesses should support a precautionary approach to environmental challenges

Principle 8 Undertake initiatives to promote greater environmental responsibility

Principle 9Encourage the development and diffusion of environmentally friendly

technologies

Anti-

Corruption

Principle

10

Business should work against corruption in all its forms, including extortion and

bribery

Peace through Commerce

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The Six Principles of UN PRME

Principle

1

Purpose We will develop the capabilities of students to be future generators of sustainable

value for business and society at large and to work for an inclusive and sustainable

global economy

Principle

2

Value We will incorporate into our academic activities and curricula the values of global

social responsibility as portrayed in international initiatives such as the United

Nations Global Compact

Principle

3

Method We will create educational frameworks, materials, processes and environments that

enable effective learning experiences for responsible leadership

Principle

4

Research We will engage in conceptual and empirical research that advances our

understanding about the role, dynamics, and impact of corporations in the creation

of sustainable social, environmental and economic value

Principle

5

Partnershi

p

We will interact with managers of business corporations to extend our knowledge of

their challenges in meeting social and environmental responsibilities and to explore

jointly effective approaches to meeting these challenges

Principle

6

Dialogue We will facilitate and support dialog and debate among educators, business,

government, consumers, media, civil society organizations and other interested

groups and stakeholders on critical issues related to global social responsibility and

sustainability

PRME (3)

Peace through Commerce KHU School of Management

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Mission and Vision

Mission “Spiritual Leadership” To fulfill the responsibility as an academic institution developing the next generation of business leaders with profound knowledge and caring soul in global community by producing world class research and providing excellent education(Adopted October 24, 2009)

Vision “Kyung Hee University School of Management, Peace through Commerce” To become a world class business school based on outstanding research and education with striking a balance between equity (love) and efficiency (profit)(Adopted October 24, 2009)

Peace through Commerce

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Stakeholder(s) Involvement in KHU initiatives in

SME

GreenManagement

UniversityPlatform

UniversityPlatform

Faculty Faculty StudentsStudents

School of Management:

CRME / IPC

School of Management:

CRME / IPCAccreditationBodies

Research

UNGC-PRME

GIPGSNGO

IFC UN

Platform

Engine

Implementation

Curriculum

Peace through Commerce Strategy Management for SME

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Walking the Talk

Ensure that entire SME initiative to be more than ad hoc.

Active communications with all stakeholders in the course of SME initiative processes.  Incorporates voice from constituents of the School (i.e., faculty, staff, students, and alumni)  Establishment of Committee for SME chaired by Dean of KHU School of Management with nine-faculty committee members.  Establishment of Institute for Peace through Commerce to attract faculty and other sustainability resources, to conduct related research projects and consultation in more organized manner, and which could also be available to advance sustainability curriculum development and other extra-curricular activities 

Peace through Commerce Teaching

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Curriculum Expansion for SME

Committee for SME related curriculum expansion

Publishing a textbook on SME

Curriculum expansion design

①compulsory course (Introduction to Business and Society)②elective courses from 6 functional areas;

emission trading (finance), responsible investment (finance), business ethics (management), environmental auditing (accounting), ethics in management information system (MIS), green marketing (marketing), green technology (production), sustainable supply chain management (marketing), etc.

Outreach programs: Service activities and internship Developing Degree Program in SME / Concentration area in SME

Peace through Commerce Research

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Research Orientation for SME

Establishment of Institute for Peace through Commerce (IPC)

Conducing research projects and providing consultation service

Cutting-edge sustainability research

Publication of sustainability related journals and research volumes,

Sustainability conferences, seminars, workshops

Hosting of 1st Asian Forum for PRME (2010)

Special Session on “PRME: Asian Perspective” in World Civic Forum 2009

Peace through Commerce Green Management

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Greening of KHU School of Management

Recycling programs

Energy management, lighting efficiency

Water-efficient landscaping in and around business school building (Rain-saving system in the school’s newly built building, Orbis Hall)

Environment-friendly facility management and investment Neighborhood cleanups, tree-plantings, service activities

Equal Employment Opportunity Programs

Peace through Commerce

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Challenges Ahead

Communications and getting support from stakeholders

University’s top-down influences and supports: boards of trustees, university president, vice president, dean, etc.

Consistency with the university’s overall strategic plans, implementation, and evaluation stages.

Continuing commitments of faculty, staff, students, and alumni Leadership of Dean in change management

Peace through Commerce KHU – PRME Collaborative

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Special Session on PRME: Asian Perspective

The World Civic Forum, May 2009, Seoul

The first successful PRME conference in Asia Arranged in responding to a call for PRME initiatives at the 1st Global Forum for PRME (New York, December 2008)

The primary purpose is to share and join the UN PRME among Asian business schools

More than 100 scholars and specialists from international organizations, corporations, education and research institutes, and about 200 students from Kyung Hee Unviersity School of Management attended this one-day special session.

In concluding the session, participants made consensus in announcing the Seoul Action Plan in order to advocate and promote the vision of Principles for Responsible Management Education among Asian business schools.

Peace through Commerce Special Session on PRME: Asian

Perspective (WCF 2009, Seoul)

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Peace through Commerce Special Session on PRME: Asian

Perspective (WCF 2009, Seoul)

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Peace through Commerce KHU – PRME Collaborative

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Hosting 1st Asian Forum for PRME,

December 2010, Seoul

Implementing Seoul Action Plan announced at the WCF 2009 Seoul

Annual Forum for PRME among leading Asian B-Schools (Sharing information, country report, students participation events, etc.)

Disseminating the spirit of PRME among Asian B-Schools

Peace through Commerce

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Responsible Corporate Citizenship and Kyung Hee School of Management