20 maart learnings tns fanpage award 2013
description
Transcript of 20 maart learnings tns fanpage award 2013
![Page 1: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/1.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
1
TNS Fanpage Awards 2013
![Page 2: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/2.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
2
23.648.197Likes
146 pagina’s
824.261 praten hierover
26.853 evaluaties
![Page 3: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/3.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
3
Bram van Schaik Olga ter Voert
![Page 4: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/4.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
4
8 10 6
![Page 5: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/5.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
5
Aspecten waarop respondenten de pagina’s beoordelen
Aanbevelen webcare interactie content Concurrentie
voordeel + + + +
= Facebook Community Index
(max. score = 100)
![Page 6: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/6.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Sneak preview!
6
89 90
![Page 7: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/7.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
7
Nieuw: twee award categorieën
Focus Variety
![Page 8: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/8.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
8
Prominente doel verschilt per categorie
Focus Variety
![Page 9: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/9.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
9
Meest inspirerende pagina
![Page 10: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/10.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
10
![Page 11: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/11.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
11
Focus Variety
• CliniClowns
• Gardafriends
• NewYork.nl
• Make-A-Wish Nederland
• Orchids Info
• Coolblue
• Nestlé Babyvoeding
• Specsavers
• Ubisoft Nederland
• Volvo Cars Nederland
De genomineerden
![Page 12: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/12.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
12
![Page 13: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/13.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
13
Insight: Sluit doelstellingen aan op de wens van je fans
![Page 14: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/14.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Top 5 Voorbeeld
14
![Page 15: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/15.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
15
Gemiddelde scores per aspect
2,5
3
3,5
4
4,5
5
Aanbevelen Content Interactie Webcare Concurrentie
Focus
Variety
![Page 16: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/16.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Insight: Webcare meer geïntegreerd bij Variety
16
![Page 17: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/17.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Top 5 Voorbeeld
17
![Page 18: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/18.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Insight: fans vergelijken met andere pagina’s
18
![Page 19: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/19.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
19
Insight: Succes is niet afhankelijk van branche
55
65
75
85
95 (new) media
Automotive
B&F
Dagje weg / entertainment
FMCG
Non profit
Online retail
Radio & Televisie
Reizen
Retail
Telecom & technology
![Page 20: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/20.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Gemiddelde FCI per branche
20
68
70
72
74
76
78
80N
on p
rofit
Auto
motive
Reiz
en
Dagje
weg /
ente
rtain
ment
Reta
il
FM
CG
(new
) m
edia
Online r
eta
il
Radio
&Tele
vis
ie
Tele
com
&te
chnolo
gy
B&
F
![Page 21: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/21.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Sluit doelstellingen aan op de wens van je fans
21
Learnings
Fans vergelijken met andere pagina’s
Succes is niet afhankelijk van branche
![Page 22: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/22.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
22
![Page 23: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/23.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
23
![Page 24: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/24.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
24
![Page 25: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/25.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
25
![Page 26: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/26.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
Meer informatie?
26
Bram van Schaik
020 5225 499
Olga ter Voert
020 5225 374
Kom naar ons gesprek
met de winnaars
Donderdag 21 maart
12:40 uur
Download onze
presentatie op
Slideshare
![Page 27: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/27.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
27
Focus
![Page 28: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/28.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
28
![Page 29: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/29.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
29
Variety
![Page 30: 20 maart learnings tns fanpage award 2013](https://reader034.fdocument.pub/reader034/viewer/2022042814/556131d0d8b42a263b8b45ad/html5/thumbnails/30.jpg)
TNS Fanpage Awards 2013 © TNS 20-03-2013
30