值得一試的小事：打造 UX 導向的產品開發文化
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UX (David Liu) 104 2014 / 8 / 23
description
UX組織文化的推廣，要由在乎它的在乎來「拉動」。 主題包括UX在台灣水土不服的原因，以及建立 Agile UX 團隊的一些重要的小事
Transcript of 值得一試的小事：打造 UX 導向的產品開發文化
UX
(David Liu) 104
2014 / 8 / 23
UX,
UXers ( )
UXers ( )
UXers ( )
UXers UXers ( )
UXers
... ... ... ...
UXers ( )
UX
(David Liu) 104
2014 / 8 / 23
Leading Question: UX ,
UX
A.
B.
C.
UX ( )
UX
• >
• >
• BCD > UCD
• Push > Pull*
• >
•
•
UX Maturity Model
104 JB (2010~Now)
Yahoo! TW (2003~2008)
Team + Lab
Projects
Product Road mapping
Strategy Portfolio
TCSI
,
(product Revamp)
(Product Roadmap)
(Product Portfolio)
Design options
Design Assumptions
Behavior Assumptions
10 , ... UX
•
• ( )
• BUT, ( ), ( )
•
•
• ( )
• BUT,
…
PM Usability Testing
UXers: ,
( Lab )
1: Agile + Lean + UX
2:
(101 )
Empower
Enable
Engage
Enable for Design Professions
Engage for Team Participation
Empower for Self-Organization
Rolling Study by Teammates
enable engage
Rolling Study by Teammates
• ,
• ,
•
•
,
• , ,
Source: Michael Kronthal, Y!
enable engage
Topline findings
• 15 debriefing, ( 24 only
• , 1
• ,
• ,
empower engage
Proto-Persona
使用者的需求、動機以及行為特徵
empower engage
•
• &
• &
•
empower engage enable
Storymap Kanban
•
,
• Backlog:
• :
• : X-mind
• GTD:
empower engage enable
Walk How it
•
•
•
empower engage enable
Walk it
• (task flow)
• problem space
• Tips:
–
– or
empower engage enable
3 •
(If only can do one thing)
• :
– Review: 3points
– Next step: 3 Action item
– Concept diagraming: (1) What, (2) So what, (3) Now what
• UXers
empower engage enable
• : ? ? ? ?
•
• , Uxer
• Tip:
– ( )
–
– (
empower engage
... !
• ,
• ,
, ,
•
empower engage enable
,
engage enable
Takeaways x 3
1. UX
2. enable + engage + empower
3.
Source: Agile42
~ Further reading ~
Backups
• Game Modeling • 5 why: Focus on Problems, not solutions* • Mental Modeling* • Pattern* • Prototype-Driven • Kano Modeling
