進擊的UX @ 中山大學
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Kaba Su UX Designer
Transcript of 進擊的UX @ 中山大學
Kaba SuUX Designer
AdvancingUX
USER塊 陶 啊
Bad experience
存續 Businessviability
可行 Technologyfeasibility
需求 User
desirability
market fit
UXUser eXperience
UCDUser Centered Design
UX
UI
User
鯈（ㄔㄡˊ）魚出游從容，是魚之樂也
子非魚，焉知魚之樂
很幸運我們的USER通常不是魚
>/////<
UUSER & EMPATHY
Understanding Empathy
Self-actualization
Esteem
Social needs
Safety and Security
Physiological needs
Maslow - Hierarchy of needs
Rational
Emotional
Meaningful
ME
R
strategy
Inspiration
Ideation
Design
Vision
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
... ..
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
Evaluate
proactive learning
reactive learning
” ”
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
Evaluate
proactive learning
reactive learning
” ”
Go out and be Curious
strategy
Inspiration
Ideation
Design
Build
Evaluate
proactive learning
reactive learning
” ”
,
USER
DON’T LISTEN TO USERS, OBSERVE THEM
Source Asinthecity
Are user research enough to create product success?
EEXPERIMENT
2345N1
0
2
3
4
5
N
2
3
4
5
N
1
0 1
empathy hypothesisdata
DISCOVERY-DRIVEN LEARNING
2,500,000
Lotus Elise S
X X 12 = ? NTD
有計劃的
prototype
Redesigning the way you see the world
世界之窗，重新設計
使用者告訴我們... What we learned from users
產品設計原則 Product design principles
Efficiency
Rich contentTo simply participate and
express themselves to know what others feel They want diversity
使用者告訴我們... What we learned from users
快速
Fast易於參與
Engaging
彙整多元觀點
Organized Diversity
產品設計原則 Product design principles
最簡單的參與方式HOW MIGHT WE DESIGN THE EASIEST WAY FOR USERS TO EXPRESS THEIR OPINION?
我們怎麼設計一個
更有趣地表達心情THE MOST DELIGHTFUL WAY TO KNOW WHAT OTHERS FEEL?
Source Asinthecity
戰鬥就是快 Rapid Prototyping
STORYBOARDING
RAPID PROTOTYPING
Prototyping tools
Prototyping tools
Keynote animation prototype
Flinto Browser base prototype
Invision Browser base prototype
Axure Browser base prototype
Pixate interactive single screen prototyping
framer.js highly interactive single screen prototyping
SSPACE & CULTURE
佛教術語 指具有⼀定法⼒效⼒的範圍，其作⽤通常是保護性的。
結界
Magic happens when we work at the same
SPACE
The magic field designed for open, transparent and fast
communication
Make it tangible: what you see is what you get
Ideas can’t wait: find a collaboration tool and record everything
Creative Abrasion
Creative AgilityCreative Resolution
Linda Hill: How to manage for collective creativity
Innovation leaders understand that their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity
REPEAT
R
U S E R
RS E INNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
The ExperimentWhile FB, LINE and IG are dominating all our social communication, can we create a tool to talk to people around you, no matter friends or strangers?
Instant Impact
Nearby
value framework
We believe nearby = relevant. And people will use this product to get relevant information easily. They will use the eco-system in this product to make their voice impactful.
Nearby = Relevant• Share things you want to shout
to the crowd• Get the right information you
need just now• Break the wall between strangers
• , , ,
/
" event base,
base ” (P7)
“”(P5)
(P5)
•
"
“(P7)
RS E INNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
Innovation is like exploring the sea
Tactic Strategic
your career
Tactic Strategic
your career
Tactic Strategic
your career
一位非常成功的微禿中年曾說
你的時間有限，不要為別人而活，不要規循別人的信念中... 最重要的是，鼓起勇氣跟隨你的心靈與直覺，它們才知道你想成為怎樣的人。
Stay hungry, stay foolish.
重要的是，千萬不要以為你是 Steve Jobs
與夥伴一起改變世界！
