指導教授:林志鴻 教授 學 號: NA2D0005 學 生:王玉玲
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Transcript of 指導教授:林志鴻 教授 學 號: NA2D0005 學 生:王玉玲
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NA2D0005
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2010
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26 (105)
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cardio fitnessstrength fitness
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-1 ()1975 200 I can do everything
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-1 () * 1986 * 1990 - - JOHNSON * 1995 - - VISION * 1999 HORIZON
* 2001 MATRIX
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-2 () * 200350 * 2010
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()1990-Johnson
JohnsonVisionHorizonMatrix
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1995()VisionJohnsonVisionHorizonMatrix
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939
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JohnsonVisionHorizonMatrixVision Vision 1999 Horizon
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JohnsonVisionHorizonMatrix 2001MatrixODMOBM(2013)
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OEMODM OBM
OEM (Original Equipment Manufacturer ) 1.OEM OEM 2. OEM 3.
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OEMODM OBM ODM (Original Design Manufacturer ) ODM OEM Design ODM ODM ODM ODM
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OEMODM OBM
OBM (Original Branding Manufacturer ) 1. OBM 2. OEM ODM
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-3 () * 1. ** 2.
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-4 ()
/ 1~2 hrs/day/399~9991,500~1,800
hrs/day /3,000~10,000
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-5 () 70%
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-1 ()
1.2000 2.
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-2 * * () 95% 40% 25-30 %
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-3 ()
2001 95% ()
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Porter(2001)
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-4 ()() 1.450 2004
2. 3 18 60
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-5 ()
6~8
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-6 () 1. 2.
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JOHNSON1990VISION 1995HORIZON1999MATRIX2001
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JohnsonVisionHorizonMatrix:
:
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?1.2.?
JohnsonVisionHorizonMatrix (MATRIX)
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1. 2008
200820075.6220082.1 2009VISIONHORIZONMATRIXJOHNSON HEALTH TECH
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2. 2009 60%37% 24%20125.2 2.82.4
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3.4.200820132013
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1.Icon 2.Nautilus3. 4.Precor
50%
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Health Research International (HRI) 2010 3,200 6~10%
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1. ()2.