电子商务赋能青年创客EmpowerYoungEntrepreneurs

throughE-commerce阿里巴巴集团副总裁张勤

ZHANG Qin, VP of Alibaba Group

2016.06 BEIJING

中国私人消费增量到2020年将达到2.3万亿美金By 2020 Chinese Consumption Will Have Growth by 2.3 Trillion

20

0

5

15

1.72.1

1.3

日本Japan

2.8

0.30.5

Nominal private consumption, 2020($trillions)

美国U.S.

1.3 2.4

英国UK

2.6

0.41.6

2.3

印度India

1.8 1.8

德国Germany

法国France

中国China

0.42.2

6.5

15.0

12.4

4.23.0

Private consumption 私人消费2015Consumption growth 消费增量2015-2020

• 2.3万亿美元增量约是2020年德国或英国的消费市场规模• Incremental growth in Chinese consumption will roughly equal

a market 1.3 times the size of Germany or the UK in 2020

Sources: Economists Intelligence Unit; BCG analysis

三大动力拉动未来的消费增长The Three Forces of Change

2.3万亿美元$2.3Trillion

网络消费E-commerce

中产及富裕群体

Up-MiddleClass

新世代New

Generation

未来五年，网络购物将贡献消费增量的42%

E-commerce will account for 42% ofgrowth in private consumption

到2020年，上层中产及富裕家庭达到 1亿户

The number of upper-middle-class andaffluent households willdouble to 100mn by2020

年轻一代的消费者消费能力更强，在众多品类上的消费高出上一代40%

Young generations have40% higher spending acrossa range of productcategories than others

Sources: BCG, Alibaba Research, 2015.12

中国年轻消费者更看重商品的原创和个性化Chinese Young Consumers Prefer Original and Personalized Goods

Sources: Alibaba User Search

阿里巴巴3万亿市场为小微企业和个人创业者提供了创业环境The E-commerce Eco-system of Alibaba Fuels SME and Individual Entrepreneurs

97%的淘宝卖家在5人规模以内 95%的卖家初期投入在3万元以内

C2C

b2C & C2C

B2C

97% of Taobao sellers haveless than 5 employees

95% of first investments byTaobao sellers are less than30K RMB

电子商务对创意型创业者的核心价值The Core Values of E-commerce for Creative Entrepreneurs

研发

R&D

生产

Production

推广

Promotion

知识产权保护

IP Protection

ü 利用众筹降低生产成本和现金流压力 Reduceproduction cost throughcrowd-sourcing

ü 网络预售，小批量高频率柔性生产降低库存 Reduceinventory cost throughpre-ordering

ü 通过大数据获取精准潜在用户Target user segments withbig data

ü 社群经济运营忠实用户Manage loyal users withcommunity

ü 线上和线下的联动，扩大影响力 Online and offlinecollaboration for moreinfluences

ü 对商标权的保护 Protectionof trade marks

ü 对专利权的保护 Protectionof patents

ü 对版权的保护 Protectionofcopyrights

ü 通过云计算降低运营成本Reduce operation cost byusing cloud computing

ü 让用户参与产品设计降低风险Reduce risks by asking usersto join the productdevelopment process

淘宝“潮电街”特色市场帮助科技创客Technology Startups + CDJ (SmartHardware)Market of Taobao

杭州基地Hangzhou Innovation Base

深圳体验馆Experience Center in Shenzhen

家居设计师创业者+淘宝“极有家”特色市场Home Improvement Designers + Jiyoujia.com

淘宝极有家特色市场与设计师联盟合作，利用线下展会和门店，推广原创设计店铺Jiyoujia (an online marketplace of home improvements) of Taobao works with designerassociations to promote original products from designers in offline events and stores

上海M50创意园Shanghai M50

杭州 ADM生活创新展Hangzhou ADM & Life Fair

上海iMARTShanghai iMART

非物质文化遗产利用电商平台扩大影响力E-commerce Promotes Intangible Cultural Heritages

深受网民喜欢的故宫淘宝店The Popular Taobao Store of the Palace Museum

众筹帮助更多创业者实现梦想Crowdsourcing Help Many Young Entrepreneurs Realize Their Dreams

淘宝与红星奖合作推广中国设计产品Taobao Allies with Red Star to Promote China Design Award Products

未来30年的关键词是创新、创意、创造。如果之前是以制造为中心，未来就是以创造为中心。