2Q u a n t u m D o t P r e s e n t a t i o n

SIMPLEWORK

Our name

MEETOUR TEAM

3

What is Quantum Dot

(quantum dot) 1

. 1 .

4

Why Quantum Dot

TV . . 30 , LED TV 64 .

Real Color

5

?

, . () nm(1nm 10 1m) . TV TV. (LCD) TV .

6

ANALYSIS SWOT

1) OLED

2) LCD

3)

4)

STR E NGTH

1) OLED TV

2) TV

3) (EU)

O PPO RTUNITY

1)

2)

3)

4)

W EA K NES S

1) OLED

LCD

2) TV

3) LG

THR EATS

7

STRENGTH1) OLED TV 65 (KS9500)699, LG 65 OLED TV 1100, E6 940 .

2) LCD LED TV TV . . OLED .

3) HDR . , . DCI(Digital Cinema Initiative: ) TV . TV DCI 75% 97% . .

4) Oled 4~7, 10 . TV 6 7, . . , .

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WEAKNESS

1)

OLED .

2)

3)

4)

OLED . LCD TV OLED . OLED LCD TV .

9

OPPORTUNITY

1) OLED TV

UHD LED TV OLED .

2) TV

TV . 20069 TV 1 .

3) (EU)

TV .

10

THREATS1) OLED LCD

, TV . 2013 OLED

, LCD OLED .

2) TV TV . 1 LCD TV 6108 20.9% 4832 . 1

. 1 6.3% .

3) LG LG LG TV 2017

. TV .

.

11

STP

01 STP .

02

RESEARCH

114 .

R E S E A R C H 1

R E S E A R C H 2

13

03

1

, (, , ), (, , )

.

.

Segmentation + Targeting

2 . , , . 2 ( 50 , ) (, , , , , , 27 ) , , , , , , , 23 . , .

14

04

Positioning

. TV " " . TV LG TV TV . LG TV OLED . TV . Segmentation, Targeting . LG . , .

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