组员:陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴
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Transcript of 组员:陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴
组员:陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴
————DIY maskDIY mask
Company:Delicacy company .ltd Company:Delicacy company .ltd
Slogan:Nature is our pursuit
目录目录
Assessment of the environment
Product :Delicacy
4ps
Summary
1.Assessment of the 1.Assessment of the environmentenvironment
1.Assessment of the environment
Improve facial skin relatively quickly
Contain harmful substances
Serum left in the mask bag is thrown away
The size is not suitable
Can’t distinguish the difference
Assessment of the Assessment of the environmentenvironment
Ordinary DIY masks contain some elements that are harmful to your skin although its material is natural.
Powdery DIY mask
Mask soaked in lotions
DelicacyDelicacyOur products use the elements that are extracted from naturals and special processing makes them easier to be absorbed by your skin.
Delicacy’s serum is semi liquid so that it won’t evaporate rapidly or absorb your skin moisture.
Approval of the authority Approval of the authority
BDIH
OEKO-TEST
FDA
SWOT AnalyzeSWOT Analyze
According to the SWOT analysis, we will take the According to the SWOT analysis, we will take the following action.following action.
1.Strengthen brand cultivation
2.Control cost
3.Develop with our own characteristic
4.Pay more attention to promoting our products in the retail terminal
5.Build our core value
2.About Delicacy
2.About Delicacy
2About Delicacy
2.About Delicacy
2.4.1 Moisturizing and Relief Main Composition: Goat's milk, Hyaluronic acid, Aloe vera, Rose. For the Crowd: word with the computer all the day, and the skin is dry and stiff.
2.4.2 Whitening and Moistening Main Composition: Natural pearls, Loofa and Adlay For the Crowd: Overtime at night, Face bleak and pigmented
2.4.3 Smooth and Compact Main Composition: Collagen, Sturgeon caviar For the Crowd: the face would edema after getting up in the morning, Facial muscle relaxation
2.4.4 Anti-wrinkle and Nourish Main Composition: Imperial honey, Coenzyme olo, Natto amino acids For the Crowd: People who usually go to the pub but Pay little attention to maintenance, Chapped skin wrinkling
4P
3 Product Characteristics3 Product Characteristics
Positioning of Delicacy is to provide high-quality, green DIY mask for college students and young
women aged from 20 to 35.
Through independent DIY mark, bring moisture to the skin, Enjoy the pleasure in the production
process and applying the mask.
Product Positioning
3 Product Characteristics3 Product Characteristics
Natural Mask
Distinctive DIY idea
The essence of the different effects
Product Characteristics
4 Price
Price Lining Strategy;
Price strategy
CostOne piece of cotton cloth 0.5yuan100 ml serum 20 yuan100ml special function nutrient solution 20 yuan;30yuan
exact price
For the first two types:59.8For the latter two types:99
Professional beautician (Introduction and answer customers' answer professionally)Professional beautician (Introduction and answer customers' answer professionally)
Website :micro blog ; official websiteWebsite :micro blog ; official website
flyersflyers
Products on special in the festivals.
Products on special in the festivals.
6 Distribution
Establish specialty shop in county-level cities and areas
Franchise sales
Setting up some CVS in villages and towns
Expand the retail
market
Establish the B2C marketing mechanisms through a third party B2C
Enter into big shopping malls in first or second tier cities,
set up the sales counters
Sales Counter
7 7 Summary and prospectProductProduceInvestment
ProductProduceInvestment
Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed.
Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed.
Thanks