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2. : 1- - Research : 2- - Strategy 3- Content 4- Branding: Development : Design : 1- :Online advertising 2- :Social Media 3- :Search Engine Marketing 4- :Email Marketing 5- :Public Relation 6- 3. E-Marketing Intro ( ) 4. . Internet Based Marketing 5. : .. ! : ! : ! : ( ) ! : ! : ! : ! : ! : ! : ! 6. 7. E-Marketing Channels 8. " " . . . . 9. 10. 11. 12. : . 13. 0- Planning and creating your website 14. : Define your objectives 15. : ( )Define your customer 16. : : 17. : : 18. : : Define your Measurements 19. : Design, Create Content Consumer experiences can't survive without quality content. Generating content at scale is the trickier part, with publishers. 20. : : Execute your Plan 21. : " " The Essential 7Ps To An Effective Online Marketing Strategy. 22. : : Create a Messaging Calendar 23. () 24. Next Steps 25. S E O 26. ( ) 27. 1- 2- 3- 4- 5- 6- 7- 8- Reputation Management 28. 4 4102 - 29. 1- Brand awareness diffusion 30. . . ! 0.2 31. 1. 2. 3. . . 4. 005 5. 42 . 6. . 7. 8. 9. 01. Like . 11. . . 32. Starcount Samsung 3102 YouTube . Walt Disney National Geographic Instagram YouTube . 33. 2- Content - It all starts with great content. 34. 3- Content curation Content curation is the gathering, organizing and online presentation of content .related to a particular theme or topic. As a rule, a content curation 35. 6 Steps to More Effective Content Curation 1) Understand your audience.2) 3) 4) 5) 6)Understand yourself. Assess title AND content. Acknowledge the author(s). Add a splash of commentary. Re-share and re-distribute. 36. 37. 4- social networks channels 38. 4102 Top 15 Most Popular Social Networking Sites | February 1- 009 013 2- 052 3- 051 4- 5- 021 011 6- 58 7- 56 8- 46 9- 01- 04 83 11- 43 21- 31- 43 41- 01 51- 01 39. 5- The next step is maximizing your ROI for time Choose the Right Time for Your Audience Understand the digital habits of the audience you're trying to reach. 40. 6- 2014: The Year of Social Media Engagement 41. The Engagement Pyramid - : : : :- 42. 7- you need to have a listening strategy in place. 43. 44. 8- Influencers 45. ( Influence )Marketing . 06% : ()Klout) www.klout.co ()Kred) www.kred.com ()PeerIndex) www.peerindex.com . 46. Influencers are on social media 47. Most influencers blog 48. Influencers create content 49. Influencers use social media to drive results 50. Influencers track metrics : 51. : : : : : : 52. 9- Brand Ambassadors 53. 01- effective crisis management strategy 54. 1. 2. 3. 4. 5. 6. 7. 8. 9. 01. 11. 21. 31. 41. 55. In Summary 56. Social Media, Questions &Answers 57. 1- ?How do I find my TARGET audience with social media 58. Where is your Target Market Hanging out in Social Media? #1: Know Where Your Customers Spend Their Time #2: Find Content That Will Resonate Deeply With Your Audience #3: Focus on FacebookIts Where Consumers Spend Most of Their Online Social Time #4: Its Time to Take Video Seriously #5: Consider the Role of Mobile #6: Think of your perfect customer. One person: male or female; age; marital status; education; occupation and household income. What do they like? What are their dislikes? Total number of monthly active Facebook users 1.310.000.000 Facebook: Casual 680,000,000 use Facebook via a mobile device 67% of online adults are on Facebook More women than men The average Facebook user has 130 friends Twitter: News, real-time communication 55% Female 62% between age 18 and 34 The average Twitter user has 27 followers Sources: http://www.statisticbrain.com/facebook-statistics/ 59. 2- ?How do I create a social media STRATEGY 60. How do I create a social media STRATEGY? 61. 3- ?What social media TACTICS are the most effective 62. Which Social Media Marketing Tactics Work Best? 63. 64. 4- ?What are the best ways to ENGAGE my audience ! - 65. 5 - ?How do I SELL with social media 66. 67. . 68. : - 69. ( ) 70. Social media can be a time suck : . 71. 1- 2- 3- 4- 5- . 72. : ( ) 73. 32 42 4102 0531 52%