넥슨 홈으로 보는 소셜 게임 미디어의 미래
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넥슨 홈으로 보는 '소셜 게임 미디어'의 미래 ㈜넥슨 P2팀 함영철
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Transcript of 넥슨 홈으로 보는 소셜 게임 미디어의 미래
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2. I. & III. 1. 1. !!2. 2. ..3. 3. Real-time vs Archive4. 4. " 5. Strong-ties vs Weak-ties #1II. 6. Strong-ties vs Weak-ties #21. 7. 2. 3. IV. .. 4. Look & feel 1. Playfire.com5. User Flow 2. Ugame.net6. UV, TTS 3. /7. 4. 8. , DH 5. : NDC 3. & 4. 31. Old Media New Media SocialSocial Media Social media are media for social interaction, using highly accessible andscalable communication techniques. Social media is the use of web-based andmobile technologies to turn communication into interactive dialogue. - Wikipedia 5. 42. 6. 53. 2800 Facebook F8 5 . Zynga 3 U.U 2 5000 . Zynga Pool . Tencent QQ( 1 1 ) . 100% Valve Steam . Blizzard Battle.net 2.0 . Apple iOS 4.1 Game Center . NHN 2010 11 16. .... 2011 1 27, . 7. 64. AC B A BC CB A B CA BA ( ) 8. 7 9. 81. 2% . ! (%) PV DT ()nexon.com 1004,572,993 67.01 34.31naver.com99.36 4,543,712 1,099.38551.42daum.net 89.05 4,072,197476.89 245.36cyworld.com65.46 2,993,395492.98 154.35nate.com 73.74 3,372,091301.44 150.36auction.co.kr47.56 2,174,811105.6750.81gmarket.co.kr43.65 1,996,301 93.9450.19netmarble.net25.13 1,148,969 73.1128.97hangame.com28.88 1,320,539 48.4427.35google.co.kr 32.28 1,475,980 75.9825.7411st.co.kr 44.41 2,030,856 41.1824.52dcinside.com 39.08 1,787,080 57.0921.81olleh.com 34.9 1,595,748 40.9620.292011 4, 10. 92. SWOT 1. SNS 1. 2. Strength WeaknessOpportunitiesThreats1. 1. , 2. 2. 11. 103. Social Media PersonalizationGamification 12. 114. Look & feel 1/27 13. 125. User FLow 14. 136. UV, TTS , 3 UV, TTS( ) UV Trend, KoreanclickTTS Trend, Koreanclick 15. 147. 0.04% 0.11% , 10 .No. UVTTS(x1000)TimeShare(%)UV TTS(x1000)TimeShare(%)1 19,389,754541,84445.61 19,330,528 489,573 46.32 11,219,733494,44441.63 10,447,684 406,33638.423 4,711,280112,798 9.504,151,538 128,54412.154 2,712,291 19,562 1.652,676,61716,496 1.565 1,367,58811,432 0.96 2,195,805 11,2251.066 605,4417,2960.61 928,2714,1970.47 479,001 498 0.04 531,6911,1660.11 2011 2 3 , 2011 5 2 , 16. 158. , DH 5/19 . 17. 16 18. 171. !! 19. 182. .. ? or ? 20. 193. Real-time vs Archive Real-time , . 21. 204. " 1. , 2. , / WIN-WIN 22. 215. Strong-ties vs Weak-ties #1 ,, 23. 226. Strong-ties vs Weak-ties #2 Weak-ties , . http://www.brucemacvarish.com/2010/07/strong-ties-and-the-design-of-social-communication-apps.html 24. 23 7. SNS 2007 , .10,000,0009,134,460 9,000,000Facebook.com 8,213,282twitter.com 8,000,000Me2day.net 7,000,000Nexon.com 6,000,000 5,000,0004,726,569 4,000,000 3,013,110 3,000,000 2,000,000 1,000,00016,507 79,0620 0 2007 1 ~ 2011 1 , 25. .. 24 26. .. 251. Playfire.com Xbox , . ( ??) 27. .. 262. Ugame.net , . . 28. .. 273. / , . 29. .. 284. (2011. 1. 27) + (2011. ) , (2011. ~ 2012) 30. .. 29 5. : NDC 1. SNS (1) 2. SNS (2) 3. SNS (3) 4. SNG 2 5. 6. 7. 8. SNG , 9. SNG .. (1) 10. SNG .. (2) . http://thisisgame.com/board/view.php?id=401015&category=102&subcategory= 31. 30Contact :http://itagora.tistory.comhttp://twitter.com/zerofe [email protected]
