498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 497651284 經濟四甲 孫毓寧 經濟三乙 陳建馨

BackgroundBackground HistoryHistory Store CountStore Count

Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer.

The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd.

Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.

1949-1994: rise in Japan1997: “SPA” strategy1998-2002: outlets spread and

overseas expansion2002-2004: Uniqlo profits dropped

sharply2005-present: further expansionThe goal of 5 trillion yen (about

61.2 billion US dollars) by 2020

ASIA : Taiwan : 6 Japan : 854 China : 93 South Korea :

65 Hong Kong :15 Singapore :5 Malaysia :2 Thailand :1

AMERICA : U.S.A : 3EUROPE : England :13 Russia : 2 France : 1

SWOT Analysis

Emphasize” Made for all”Emphasize” Made for all” Average of agesAverage of ages Basic & functional goodsBasic & functional goods Best ServiceBest Service Expand quickly in Taiwan marketsExpand quickly in Taiwan markets

long-term R&Dlong-term R&D Decentralize markets and customer Decentralize markets and customer

bases in Taiwanbases in Taiwan Competitive opponentCompetitive opponent

Creative Marketing methods Cooperate with celebrities and famous

designers Brand preference

International Brand enter to TaiwanInternational Brand enter to Taiwan Reasonable price ?Reasonable price ? Reduce to buyReduce to buy

The Logo

The SloanThe Sloan

Target customer: People from all ages Easy to remember

Rhyme:

Uniqlo,

Made for all.

AdvertisingAdvertising

CommercialCommercial

Commercial 1Commercial 1http://youtu.be/3lW9QyKI_sA

Commercial 2: HighTechhttp://youtu.be/1Y1F9OVncSw

Casual Casual functionfunction

Modern Modern simplicitysimplicity

Freely Freely playful playful mindmind

The latest products of The latest products of UNIQLOUNIQLO

Heattech Heattech Ultra light premium down jacketUltra light premium down jacket

What is Heattech?What is Heattech? absorbs body moistureabsorbs body moisture smooth and softsmooth and soft highly resilient and durablehighly resilient and durable Especially for men’s heattech of which Especially for men’s heattech of which

the fabric can quickly absorbs moisture the fabric can quickly absorbs moisture that keeping you that keeping you dry and refresheddry and refreshed..

What is Ultra light premium What is Ultra light premium down jacket?down jacket? further weight reduction high quality of bounce and fluffiness portable and fits in your pocket SO LIGHT! water-resistant

TV CommercialsTV Commercials Chen Yi Han Ver. http://www.youtube.com/watch?

feature=player_embedded&v=CuWExQrVPBc

Chen Bo Lin Ver. http://www.youtube.com/watch?

feature=player_embedded&v=OfHNwMMzgSE

ConclusionConclusion Idea :made for allIdea :made for all Be originalBe original Change clothes, Change the worldChange clothes, Change the world Japan’s Brand/CompanyJapan’s Brand/Company Common Price but High QualityCommon Price but High Quality Simple and ComfortableSimple and Comfortable Concentrative AdvertisementConcentrative Advertisement Shopping at homeShopping at home Very PopularVery Popular