나스리포트 267호 total
27
Transcript of 나스리포트 267호 total
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267
MAR
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&
MEDIA ISSUE
A. -,
B. , 1
C. , TV
D. ,
E. ,
MARKET ISSUE
F.
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& 267
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved *Source :
, ,
:
: ,
:
(CIC)
()
SNS 2016 8 ,
1 2017 5 ( CIC )
, 2017 1
2017 4
2016 9 CIC
2017
2017 2 1 (: )
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267 &
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved
20164 , ( ) 15 4 88%
: 1
: 2017
*Source : IR
4Q 15 3Q 16 4Q 16
4Q 15 3Q 16 4Q 16
PC MO
4Q 15 3Q 16 4Q 16
453,841
391,391
241,698
31%
49%
20%
32%
51%
17%
64%
28%
( : )
141,482126,925
153,560
221,521198,365
67,391
85% 40%
48%
42%
48%
58%
23%
19%
49%
28%
23%
47%
29%
24%
( : )
( : )
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267 &
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved *Source :
'TV' ,
: tvTV
: TV
: TV
TV
LIVE()
TV +( )
TV,
TV
TV tv TV
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267 &
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved *Source :
: 2020336
:
:
( : / )
261
372
525
749
1,151
62 93138
208
336
2016 2017 2018 2019 2020
X
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267 &
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved *Source :
: 150
:
:
1 50
TV TV TV
1 100 110 110 1000
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267 &
526
256
145
48
45
33
www.nasmedia.co.kr Copyright NASMEDIA Co., LTD. All Right Reserved *Source :
, 791 , 11 8
: 10-30791
: > > > >
( : )
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267MAR
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&
1. 2030
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2.
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3.
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& 267
,
/ 2030 60%,
/ , (AndroidiOS)
/ 1 , 2
PC - ,
/ 1,270, 1,150(PC, )
/
/ CPP(Cost Per Period)
/ MO - , , PC - ,
MO ,
www.nasmedia.co.kr Copyright 2000-2017 NASMEDIA Co., LTD. All Rights Reserved.
* 17.02 ,
1.
1
2
2. (+)
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& 267
(PC/MO)
/ ,
/
/ 20 View( : ), 1.8 View( : )
/
/ CPC(Bid)
/
www.nasmedia.co.kr Copyright 2000-2017 NASMEDIA Co., LTD. All Rights Reserved.
* 16.11 ,
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1
/
/ , (AndroidiOS)
/ 10, PV/ 50( +)
/ ,
/ CPC, CPA
/ , , DM
www.nasmedia.co.kr Copyright 2000-2017 NASMEDIA Co., LTD. All Rights Reserved.
D-Day
* 17.02 ,
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267MAR
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Internet : A. 1
OOH : B. 2017
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267 _Internet
Campaign Result
A. 1
Target : 20-50
Period : 2017 01 01 ~ 2017 1 31
Media : , , SMR
Campaign Creative
-
-
1) 10 ,
,
2) ,
, SMR ,
*Source :
www.nasmedia.co.kr Copyright 2017 NASMEDIA Co., LTD. All Right Reserved
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267 _Internet
1
www.nasmedia.co.kr Copyright 2017 NASMEDIA Co., LTD. All Right Reserved
[ 2017 ]* , 685
(18.4%)1.
2. (17.4%)
2. (17.4%)
4. , (14.9%)
4. (14.9%)
[] []
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267 _OOH
Campaign Result
B. 2017
Target : 20
Period : 2016 10 12 ~ 2017 1 31
Media : 5678 , , PSD
Campaign Creative
*Source :
- 2017
- 5678 ,
1) 20 5678
2) 7 1
3) 7
2017
/
5678
www.nasmedia.co.kr Copyright 2017 NASMEDIA Co., LTD. All Right Reserved
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267 _IPTV
2017
www.nasmedia.co.kr Copyright 2017 NASMEDIA Co., LTD. All Right Reserved
7(, , , )
7
7
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267MAR
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Intro. (Immersive Technology)?
A.
B.
C. / VR
* Yume 2016 8, 18-54 , 811. Immersive Technologies: The New Emerging Platform and Opportunities for Brands .
.
* .
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267
(blur)(VR), (AR) ,
,,
* :
[ ]
(Physical world)
(Digital/simulated world)
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267
(VR), 360(AR)
47%(VR), 16%
* : Immersive Technologies: The New Emerging Platform and Opportunities for Brands,Yume(2017.01)
[ ]
>360
360
47%
16%
31%
13%
25%
9%
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267
,
[ ]
60%53%>
360
51% 45%>
360
* : Immersive Technologies: The New Emerging Platform and Opportunities for Brands,Yume(2017.01)
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267
VR/,
/VR,
[ / (VR) ]
DEMO
How to
VR event
VR shopping
VR experience
47% (demo)
35% (How to) / DIY
27% /
27%
26%
* : Immersive Technologies: The New Emerging Platform and Opportunities for Brands,Yume(2017.01)
