• Singapore

• Japan

• Korea

• Hong Kong

• Taiwan

• India

• Malaysia

Asia Pacifica world leader in the MICE industry

680 Million USD!!

Target

Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities.

• Key buyers

• Planners

• Decision-Makers

• Ex. Garment machines, bakery…

MICE Asia Expo in Singapore

• Recent venue and restaurant openings

• Guides on how to run events

• Event concepts

• Social media

• How to negotiate when choosing venues

• Deciding on locations for events and general buying tips

• Running and growing a sales team

• Marketing for events … etc

MICE industry enters a bustling periodHow to be eye-catching!

HRH Communications officer gives suggestions on successful promotion!

• Both personally relevant and impressive

• Invest in high technology and human resource

• Understand client’s corporate culture

Example

•Recruit graduates for IBMGiant screen at campus theatreShow movie-like videoHigh-tech stage presentation

Result – some of the students wanted to work for the employer forever!!

MICE Growth & Income MICE Growth & Income in Thailandin Thailand

Bravo ThailandBravo Thailand ！！ -The money that came-The money that came

$$ MICE contributes 8.95%8.95% of Thailand’s overall tourism market & 0.6%0.6% of its national GDP

In the year 2012…

$$ 895,224 visitors

$$ 2.66 billion US dollars of industry revenue (79.8 billion NT dollars)

The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013

The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013

The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013

Some thoughts…Some thoughts…Business platforms are great,

but would they still be effective when there are simply too many platforms? And if the meetings

are over-commercialized, wouldn’t people lose sight of the

real focus?