Sustaining the tourist business

黃靖雯徐聞閑

許湘筠武艾琪

• Creating the stories that make the destination fascinating and fun

• Study the history, collect stories, figures, sites, and remnants

• Collect and arrange cultural artifacts

Creating a tourist attraction

Facilities• Arranging for easy transportation,

accessible and direct, reaching all sites of interest

• Traditional and tasty foods: recreate old recipes, repackage new foods

• Comfortable lodging facilities: hotels and bed and breakfasts, local flavor, high standards of hygiene and service

The tours• Organizing fun routes linking the hot spots• Clear signs and good descriptions with

historical inscriptions• Resting areas, restrooms, drinking

fountains or beverage shops• Gift shops: good quality souvenirs and

memorabilia

Feature

Food and Beverage

Travel Services

Public Security

Transportation

Accommodation

Providing the best service Recruitment--selecting the best people Retention--keeping the good people Training--learning the ins and outs of the

business Legality--laws and license

Keeping the best staffBest given in financial rewards, such as:

Direct ways: wages and salaries, incentives, bonuses and commissions, stock options

Indirect ways: benefits, income protection programs (such as Employment Insurance)

Tourism Careers: Myths & Facts Tourism jobs are found only in hotels, airlines and travel

agencies—not true, diversifying All people who work in tourism travel the world for free

—not true, may be required to share some cost All tourism jobs involve working face-to-face with the

public—not true, sometimes office-oriented Tourism provides only temporary jobs for students until

they start their careers—true to a certain extent but could be developed into a career

A university education in tourism will secure you a management position in the industry—not true, experience and expertise count