Vietnamese shopping items from overseas

Experiences in asking friends / relatives to buy items overseas

Have you ever asked your friends / relatives who went abroad to buy something?

Yes; 51%

No, I have friends / relatives who have been abroad but

never asked; 21%

No, I do not have friends / relatives who

have been abroad; 28%

51% have asked to purchase products from overseas

Purchase method

Friends Relatives Family Friends' friend

Local shop to take

shipping services

Shipping service

Others

48%43%

19%

12%9%

6%1%

Friends/ relatives are the most common connections

To whom have you asked? (MA)

Countries to ask for overseas purchase

US Thailand Singapore Japan Korea China Europe

34%

14% 13%

45%

22%

8%

22%

34%

17%

11%

42%

30%

9%

22%

33%

11%

16%

48%

14%

8%

21%

47%

16% 17%

37%

16%

5%

18%18%

13%9%

54%

29%

12%

26%

All Female Male HCMC Hanoi

Japanese products are far popular in Hanoi than HCMC

What countries did he/she go when you asked them to buy something? (MA)

Best countries to ask for overseas purchase

US Thailand Singapore Japan Korea China Europe

24%

6% 6%

35%

12%

1%

16%

22%

5%

9%

30%

16%

2%

16%

26%

7%4%

40%

8%

1%

15%

37%

7%4%

26%

13%

0%

12%

8%

4%

8%

46%

10%

3%

20%

All Female Male HCMC Hanoi

Japanese products are the most popular, especially the popurarity is high in Hanoi and Male

What is the country that you would ask your friends / relatives to buy something when they go abroad? (SA)

Products to ask for the purchase

Cosmeti

cs

Clothes

Accesso

ries

Food

Traditional it

ems

Stationary

Mobile phone / I

T device

s

Electr

ic devic

es for k

itchen

Electr

ic devic

es

Others

38%

30%27%

14%9%

3%

49%

10%

32%

3%

58%

35%32%

19%

11%

3%

40%

14%

21%

3%

19%

26%23%

10%7%

4%

57%

6%

42%

3%

40%35%

28%

15%9%

4%

53%

8%

33%

1%

37%

25% 26%

14%8%

2%

44%

13%

30%

5%

All Female Male HCMC Hanoi

Cosmetics are for the female, while mobile phone / IT devices are popular among male

What kind of products have you asked? (MA)

Products to ask for the purchase (Japan)

Cosmeti

cs

Clothes

Accesso

ries

Food

Traditional it

ems

Stationary

Mobile phone / I

T device

s

Electr

ic devic

es for k

itchen

Electr

ic devic

es

Others

38%

30%27%

14%9%

3%

49%

10%

32%

3%

58%

35%32%

19%

11%

3%

40%

14%

21%

3%

19%

26%23%

10%7%

4%

57%

6%

42%

3%

40%35%

28%

15%9%

4%

53%

8%

33%

1%

37%

25% 26%

14%8%

2%

44%

13%

30%

5%

All Female Male HCMC Hanoi

Cosmetics are for the female, while mobile phone / IT devices are popular among male

What kind of products have you asked? (MA)

Popular products asking to buy from Japan IT DeviceiPhone is the product of dominant popularity. Macbook is also a common items. Other includes Xperia from Sony and Toshiba IT.

CosmeticsHigh demand for Shiseido products. Lipsticks, serum, perfume and sunscreen are common keywords. Popular brand includes Astalift, Perfume, Kanebo and DHC

Electronic productsDigital cameras from Sony and Canon are commonly claimed. Other popular makes include Panasonic, Hitachi and Toshiba.

Apparel Only one brand that are voiced out from respondents – Uniqlo. Several mentions about Its down jackets

Accessories Mainly watches from such brands as Seiko and Casio.

Survey information

• 500 respondents from HCM, Hanoi, 18-49 years old • Conducted on January, 2016

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Stats Q&Me

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51%

78%

49%

Top 6 provinces Others

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