Kaba SuUX Designer

AdvancingUX

USER塊 陶 啊

Bad experience

存續 Businessviability

可行 Technologyfeasibility

需求 User

desirability

market fit

UXUser eXperience

UCDUser Centered Design

UX

UI

User

鯈（ㄔㄡˊ）魚出游從容，是魚之樂也

子非魚，焉知魚之樂

很幸運我們的USER通常不是魚

>/////<

UUSER & EMPATHY

Understanding Empathy

Self-actualization

Esteem

Social needs

Safety and Security

Physiological needs

Maslow - Hierarchy of needs

Rational

Emotional

Meaningful

ME

R

strategy

Inspiration

Ideation

Design

Vision

Build

Evaluate

strategy

Inspiration

Ideation

Design

Build

Evaluate

strategy

Inspiration

Ideation

Design

... ..

strategy

Inspiration

Ideation

Design

Build

Evaluate

strategy

Inspiration

Ideation

Design

Build

Evaluate

strategy

Inspiration

Ideation

Design

Build

Evaluate

proactive learning

reactive learning

” ”

strategy

Inspiration

Ideation

Design

Build

Evaluate

strategy

Inspiration

Ideation

Design

Build

Evaluate

proactive learning

reactive learning

” ”

Go out and be Curious

strategy

Inspiration

Ideation

Design

Build

Evaluate

proactive learning

reactive learning

” ”

,

USER

DON’T LISTEN TO USERS, OBSERVE THEM

Source Asinthecity

Are user research enough to create product success?

EEXPERIMENT

2345N1

0

2

3

4

5

N

2

3

4

5

N

1

0 1

empathy hypothesisdata

DISCOVERY-DRIVEN LEARNING

2,500,000

Lotus Elise S

X X 12 = ? NTD

有計劃的

prototype

Redesigning the way you see the world

世界之窗，重新設計

使用者告訴我們... What we learned from users

產品設計原則 Product design principles

Efficiency

Rich contentTo simply participate and

express themselves to know what others feel They want diversity

使用者告訴我們... What we learned from users

快速

Fast易於參與

Engaging

彙整多元觀點

Organized Diversity

產品設計原則 Product design principles

最簡單的參與方式HOW MIGHT WE DESIGN THE EASIEST WAY FOR USERS TO EXPRESS THEIR OPINION?

我們怎麼設計一個

更有趣地表達心情THE MOST DELIGHTFUL WAY TO KNOW WHAT OTHERS FEEL?

Source Asinthecity

戰鬥就是快 Rapid Prototyping

STORYBOARDING

RAPID PROTOTYPING

Prototyping tools

Prototyping tools

Keynote animation prototype

Flinto Browser base prototype

Invision Browser base prototype

Axure Browser base prototype

Pixate interactive single screen prototyping

framer.js highly interactive single screen prototyping

SSPACE & CULTURE

佛教術語 指具有⼀定法⼒效⼒的範圍，其作⽤通常是保護性的。

結界

Magic happens when we work at the same

SPACE

The magic field designed for open, transparent and fast

communication

Make it tangible: what you see is what you get

Ideas can’t wait: find a collaboration tool and record everything

Creative Abrasion

Creative AgilityCreative Resolution

Linda Hill: How to manage for collective creativity

Innovation leaders understand that their role as leaders is to set the

stage, not perform on it

Linda Hill: How to manage for collective creativity

REPEAT

R

U S E R

RS E INNOVATION

SPACE & CULTURE

USER

EXPERIMENT

REPEAT

U

SE

The ExperimentWhile FB, LINE and IG are dominating all our social communication, can we create a tool to talk to people around you, no matter friends or strangers?

Instant Impact

Nearby

value framework

We believe nearby = relevant. And people will use this product to get relevant information easily. They will use the eco-system in this product to make their voice impactful.

Nearby = Relevant• Share things you want to shout

to the crowd• Get the right information you

need just now• Break the wall between strangers

• , , ,

/

" event base,

base ” (P7)

“”(P5)

(P5)

•

"

“(P7)

RS E INNOVATION

SPACE & CULTURE

USER

EXPERIMENT

REPEAT

U

SE

At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”

Innovation is like exploring the sea

Tactic Strategic

your career

Tactic Strategic

your career

Tactic Strategic

your career

一位非常成功的微禿中年曾說

你的時間有限，不要為別人而活，不要規循別人的信念中... 最重要的是，鼓起勇氣跟隨你的心靈與直覺，它們才知道你想成為怎樣的人。

Stay hungry, stay foolish.

重要的是，千萬不要以為你是 Steve Jobs

與夥伴一起改變世界！

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