Unlikely Likes 2What are big brands doing on social

media?

Use phone in bath-room75%

Liars25%

Band-Aid

No pain no gain (in our bank account)

Crisco

Engage with whole new world of vegetable shortening

Charmin

Number 1 at Number 2

Uncrustables

Because Facebook-ing is easier than sandwich-making

I don’t have time to make a PB sandwich, but I’ve got time for Facebook

I don’t have time to make a PB sandwich, but I’ve got time for Facebook

Band-Aid Crisco Charmin Uncrustables0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

20132014

Are these effective strategies? Where will brands be spending their time in the future?

Six-ccessful content types:

• Useful• Entertaining• Holidays, events, milestones• Question• Completely random/motivational quotes• White people smiling

Can’t sell me nothin’

What are your favourite brands online? Campaigns?

Charmin

Talk about the bathroom while you’re in it

dull

• you HAVE to be creating content

• you HAVE to be blogging

• you HAVE to be on social media, and posting on it constantly

ideal?

• You probably should be creating content because you likely have something to say.

• Blogging is a great place for this to live, and social media is a great way to share it.

• The emphasis should be on quality - it's more important to delight your customers or fans than to supply them with something that will waste their time.

• blue-sky: Marketing can be useful and/or interesting.

BONUS BONUS BONUS

Thanks! Let’s be friends

• @porcelainduck• ianconrad.com