Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore
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Unlikely Likes 2 What are big brands doing on social media?
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21-Oct-2014 -
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Social Media
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Last year [at Podcamp Halifax 2013] I posed the question: Why does a toilet paper company have more followers than you? (Seriously, why?). Are soap and coffee in competition with each other? What are big brands doing on social media now? After a year, have our example brands’ strategies changed? Are they farther ahead? We’ll see what our old friends at Charmin are up to online, and move things in the direction of usefulness and see some innovative and interesting things brands are doing online. Let’s have another good discussion about things like: do these strategies make sense? What would you do? What will they be doing next year? Can marketing be interesting or useful beyond pushing ads at you? Intrigue and insight awaits! Useful tactics? Hope for a better future? We’ll see…
Transcript of Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore
Unlikely Likes 2What are big brands doing on social
media?
Use phone in bath-room75%
Liars25%
Band-Aid
No pain no gain (in our bank account)
Crisco
Engage with whole new world of vegetable shortening
Charmin
Number 1 at Number 2
Uncrustables
Because Facebook-ing is easier than sandwich-making
I don’t have time to make a PB sandwich, but I’ve got time for Facebook
I don’t have time to make a PB sandwich, but I’ve got time for Facebook
Band-Aid Crisco Charmin Uncrustables0
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Are these effective strategies? Where will brands be spending their time in the future?
Six-ccessful content types:
• Useful• Entertaining• Holidays, events, milestones• Question• Completely random/motivational quotes• White people smiling
Can’t sell me nothin’
What are your favourite brands online? Campaigns?
Charmin
Talk about the bathroom while you’re in it
dull
• you HAVE to be creating content
• you HAVE to be blogging
• you HAVE to be on social media, and posting on it constantly
ideal?
• You probably should be creating content because you likely have something to say.
• Blogging is a great place for this to live, and social media is a great way to share it.
• The emphasis should be on quality - it's more important to delight your customers or fans than to supply them with something that will waste their time.
• blue-sky: Marketing can be useful and/or interesting.
BONUS BONUS BONUS
Thanks! Let’s be friends
• @porcelainduck• ianconrad.com
