YOUR HOSTS:

Mark Robinson Stefano Melucci

with

Top soft launch strategies

for awesome metrics

Why soft launch matters

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Testing processWhat to test

Why players leave

Why players leave

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Improving on-boarding

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Improving on-boarding

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Testing on-boarding

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Testing on-boarding

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Testing on-boarding

Novice: set your strategy

Grinder: set your strategy

Expert: set your strategy

Stefano Melucci

VP Product, Thumbspire

Thumbspire use case

What is Thumbspire?

Onboarding and retention - soft launch

Ad frequency optimization

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Optimize monetization - upselling

Optimize monetization - flash sales

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Optimize monetization - merchandising experiment

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Optimizing marketing spending

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Overall Optimized marketing channel

We partner with developers for the whole cycle

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How to optimize your soft launch process and beyond

deltaDNA: Powered by deep data

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YOUR HOSTS:

Mark Robinson Stefano Melucci

with