Transcript of "The Rules": Social Media in Hospitality Marketing
“The Rules”: Social Marketing in
Hospitality
Tim PeterTim Peter & Associates
A Tangled Web
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Roughly 1 billion usersRoughly 1
billion users
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600 million on mobile
600 million on mobile
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2.7 billion “Likes” every day
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300 million photos every day
300 million photos every day
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$$$ ???
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Are we asking the
wrong question?
“The Rules” of Social Marketing
1. Social is people2. All marketing is social3. Brand = What you say +
What guests experience4. There are no rules
All marketing is social
All marketing is social
Choose channels based on customer use
Choose channels based on customer use
Basic Social Strategy
Focus On Big Questions• Are we reaching all the guests we should?• Are those guests taking action?•Where should we focus our resources?•What will drive greater revenue?•How can reduce cost of acquisition?