"The Rules": Social Media in Hospitality Marketing
22
“The Rules”: Social Marketing in Hospitality Tim Peter Tim Peter & Associates
Transcript of "The Rules": Social Media in Hospitality Marketing
“The Rules” of Social Marketing
1. Social is people2. All marketing is social3. Brand = What you say +
What guests experience4. There are no rules
Focus On Big Questions• Are we reaching all the guests we should?• Are those guests taking action?•Where should we focus our resources?•What will drive greater revenue?•How can reduce cost of acquisition?
Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: [email protected]
Twitter:
twitter.com/tcpeter