Suenos Hospitality

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YOUR MARKETING ARM IN INDIA

Transcript of Suenos Hospitality

Page 1: Suenos Hospitality

YOUR MARKETING ARM IN INDIA

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COMPANY PROFILE• Suenos Hospitality is one of the Premier

Market and online Reputation Management Company from India. We provide a comprehensive 360 degree solution to our clients to ensure desired presence in the target market. 

• At SH we ensure visibility and accessibility of your products and services in the target market so that it translates in to actual numbers. Our core competencies are Digital and Online Marketing. We contribute our expertise to nurture your brand in the Indian market to enable it to develop firm roots and interact with the local players as an endemic part of the local industry system. Our years of experience and networking, with in the local market enables us to create a seamless connect for you with the local players.

• We have a modern infrastructure headquarter in New Delhi, experienced and passionate team of experts, with years of networking with the travel & tourism industry.

Dynamic Marketing & Representation

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THE APPROACHSH is a solution driven organization and we offer custom solutions to our esteemed clients as per their requirements. Keeping in mind the buying and information gathering behavior of our market, we found it imperative to offer a promotion plan that takes from and offers the best of both the worlds, i.e. traditional and modern. The flash in a second and quick distribution of information to millions is the asset of online marketing. The human touch of an Offline marketing person stamps and adds face & credibility to all the brand awareness created by the online and digital activity. Last but not the least, the personalized approach of a Sales person towards his/her patrons can never be ignored, in generating of a qualified lead & converting it into an actual booking. Therefore, we follow a three pronged approach, or as we call it “The Trident approach” where in we use all the three tools as per their strengths to achieve the best, based on the requirements of each client.

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THE SOLUTION • Online Marketing –

Branding and graphics are one of the most important aspects of promoting any business. Any company whether its B2B OR B2C requires proper branding as it gives them a qualitative edge in increasingly competitive markets. Our innovative approach towards any brand and its graphics will be productive for promoting business and sales to the next level. As commerce moves more and more towards becoming internet-based, Online Marketing is becoming increasingly more valuable for organizations. We will showcase your brand to work on broad range of simultaneous marketing activities and engage trade people in flexible booking kind of campaigns for your product

Motto is To Provide Excellence Through Our Services

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DIGITALIZE YOUR PRODUCT• In today’s world it is necessary to have your digital / online

presence along with your physical presence on mother earth and equally important to maintain the right vibes around your digital profile. We undertake online reputation management throughout web and travel trade + analytic reports for areas of interest / how many people shows positive and productive view for the same. This contributes to maintain a positive aura around the Brand and creates a positive image in the virtual world.

We provide a comprehensive 360 degree solution to our clients

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DESIGN & SUSTAIN BRAND IMAGE

• As mentioned earlier, branding and graphics are one of the most important aspects in promotion of any business. Our ingenious approach towards the graphics plays a pivotal role in taking the business to the next level. We design industry friendly and innovative designs, for multiple marketing tools viz. e - marketing brochures, Presentations & pdf sheets and parallel distribution of these to the travel trade to create awareness about your brand and services.

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SOCIAL MEDIA ENGAGEMENT• Social media, today has come of age and no one can

deny its’ referral power. It is a perfect place to showcase your products to the target audience and build relationships with your customers and prospects. Your brand / products are ever visible to them without filling their mail boxes. We create all design elements for our social media outlets; YouTube, Facebook, Instagram, Google . Pinterest, Twitter. Our team of Social media experts follows latest research findings and readily implements the new trends going on in social media for travel trade, so as to reap the maximum benefits for our clients.

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PRODUCTIVITY DRIVEN• Although new and newer findings and researches are

empowering the marketers with new insights and tools but the conventional tools of the modern weapon factory have not lost their sheen and value. Such two important tools are E-mailers and Blogs. We promote your hot deals and last minute sales offers through online marketing i.e E-mailers and blogs. E-Mailers follow a specific schedule hence they create an image of consistency and continuity, along with spreading awareness about the Brand, product range, services and instant deals. Blogs, on their part carry their own followers and play the part of influencers in decision making. Intelligent uses of these two tools always lead to good benefits in terms of generation of inquiries.

Instant Reach Through Out Indian Travel Channel:

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OFFLINE SOLUTION• Offline Marketing – The offline Marketing team will

create brand awareness, in the market, by creating PR activities, Media campaigns, participate in Travel Trade Fairs, Organize Road shows and interactive sessions with members of Travel Fraternity and run Promotional campaigns to proliferate the Brand awareness at all levels in the market place, so as to facilitate the ground work for the Sales Team.

• PR activities & Media Campaigns - PR activities & Media Campaigns form an import core of offline marketing activity. The periodic press releases, interactive sessions with the media and the travel fraternity, periodic advertisements in the trade magazines & journals, in flight magazines of relevant airlines add value to the brand and create visibility in the target market.

Create Brand Awareness

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EVENTS & ENTERTAINMENT• Travel Trade fairs and road shows are great windows

to display your products and reach to a large number of Travel Trade fraternities in a single stroke. Participation of brand product in travel road shows coupled up with print media related promotions deliver a lasting brand image to the target audience.

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OFFLINE SALES• The Offline sales team will touch base interact and

update the Travel fraternity to promote your products. This will provide a physical presence to your Brand in the market; where in real people will be interacting with each other, discussing the product, exchanging queries and solutions. The one to one educational sessions, product updates, deals updates, periodic visits, play an important role in brand recall and generating qualified leads and converting them into actual bookings.

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WE CO-PARTNEROur Clients

MERCI TRAVEL, HUNGARYMERCI TRAVEL, CZECH REPUBLICITALIAN TRAVEL SHOWCASE, ITALYEUROMARMARA, TURKEYSUNNY ONLINE, THAILANDTREASURES TRAVEL & TOURISM, DUBAI

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WHY INDIAFor Marketing & Representation

• Indians, who are making travel their favorite pastime and using this option for utilizing their disposable incomes, have more options to holiday at a desired location in the world. India is fast moving from a savings society to a consumer society and travel is getting a preferred share of this spend.

• In 2012, almost 18 million Indians travelled outside of their country spending tens of billions of dollars. With double digit annual growth forecast over the next few years, this market is expected to grow to 50 Million by 2020.

• Indians are no longer coy about splurging on luxuries when they travel abroad. Affluent Indian travellers today spend, on average, Euro 6,816 per person (including airfare) when they are holidaying in Europe. Budgets have ceased to be a constraint for them because they seek out good food, great experiences & quality hotels. If they book a cruise holiday, they don't settle for anything less than the sea- facing cabins or the ones with balconies.

• Destination weddings are getting bigger & bigger. What is the next big thing for the Indian outbound travel market? Spa holidays. The travel trade is yet to cash in on the growing propensity of Indians to spend on wellness when they're abroad.

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• The fact that India is emerging as the world's fastest-growing outbound market (16 million plus travellers last year), in volume, second only to China, is evident and it is good news for the travel and tourism industry globally. The rapid growth in Indian outbound travel which is slated to touch 50 million travellers by 2020 has been fuelled by many factors which include more disposable income, greater connectivity in terms of number of airlines operating to India and slew of direct flights being introduced. Foreign tourist boards have also realized the great potential of the Indian outbound segment and have either set up their own office or appointed representatives to showcase and promote the destination and grab a bigger share of the outbound pie.

INDIA OUTBOUND TRAVEL TRENDS

• Indians traveling to Asia Pacific Spent $13.3 million in 2011. This figure is set to zoom to $ 91 billion by 2030• 20.5 Million India outbound travellers are estimated by year 2015• 72% of Indians choose to travel to Asia for leisure purpose

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YOUR MARKETING ARM IN INDIA

Suenos HospitalitySuite-8, Ground Floor, Gagandeep Building, Rajendra Place, New Delhi 110008, [email protected]: +91-11-45587125/ 45597125Helpline : +91-8800967968 (24X7)