The Evolution of Content Delivery

Content delivery isn’t just aboutbits down the wire anymore.

Content Effectiveness = getting theright content to the right audienceat the right time (on the right device).

Oh yeah, and lots of this stuff

Efficient and effective content publishing

It’s not. And I’m going to show youwhy (and more importantly, how).

24/7/365That’s the digital world.

Content Publishing

Content Delivery

Outsourced Business Process Platform

Content Publishing Tools:

1. Web/Video management2. Ad integration/Monetization3. Security/Access Restrictions4. Social Engagement5. Analytics

But there are business benefits:

1. No more software/hardware costs

2. Redundancy of systems3. Global accessibility4. Access to cloud resources5. And…

The digital world is simply moving too fast to worry about the technology AND the experience.

But even the cloud can be limiting.

SaaS Services + Global Delivery Network (aka Infrastructure) = IaaP

The Evolution of Content Delivery is Infrastructure as a Platform

IaaP enables organizations to outsource entire processes, combining software and infrastructure, to the cloud. For content that process is a workflow…

Create Content

Deliver Content

Measure Content

content

delivery

IaaP

Personalized. Relevant. Automated. Available.

1. Create content with SaaS tools

2. Content is stored in Cloud Storage

3. Cloud Storage is integrated with delivery network

4. Delivery network has performance and big data technologies

5. Content success is assessed through integrated dashboards

What makes IaaP the ideal architecture for the future of content delivery?

Personalization. Relevancy. Context. Mobile. Monetization.

A really smart network.

Anticipation. Automation. Analysis.

You = 24/7/365

Thanks.

This presentation brought toby the letters “Q” & “A”

Jason Thibeault

Sr. Director, Marketing Strategy Limelight Networks

E: jt@llnw.com

T: @_jasonthibeault

602-850-4871