The Evolution of Content Delivery
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The Evolution of Content Delivery
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Digital content is threatening to overwhelm us. But we keep consuming it and so companies use technology to help businesses deliver a better experience with that digital content. From Netflix to Slideshare, there are vast networks and amazing technologies devoted to enabling the delivery of digital content and awesome experiences. But it's changing. There is an opportunity to combine business processes around creating/publishing digital content and physically delivering it using cloud resources and a little pixie dust that will make business far more efficient and effective. This presentation explores that evolution and the platform that is emerging to meet it. This presentation was originally delivered at the 2013 Content Delivery Summit (May, 2013) in New York. Check out a slide-by-slide walkthrough here: http://blog.limelight.com/2013/05/the-evolution-of-content-delivery/ A recorded version of the presentation will be posted at that location when it's available.
Transcript of The Evolution of Content Delivery
The Evolution of Content Delivery
Content delivery isn’t just aboutbits down the wire anymore.
Content Effectiveness = getting theright content to the right audienceat the right time (on the right device).
Oh yeah, and lots of this stuff
Efficient and effective content publishing
It’s not. And I’m going to show youwhy (and more importantly, how).
24/7/365That’s the digital world.
Content Publishing
Content Delivery
Outsourced Business Process Platform
Content Publishing Tools:
1. Web/Video management2. Ad integration/Monetization3. Security/Access Restrictions4. Social Engagement5. Analytics
But there are business benefits:
1. No more software/hardware costs
2. Redundancy of systems3. Global accessibility4. Access to cloud resources5. And…
The digital world is simply moving too fast to worry about the technology AND the experience.
But even the cloud can be limiting.
SaaS Services + Global Delivery Network (aka Infrastructure) = IaaP
The Evolution of Content Delivery is Infrastructure as a Platform
IaaP enables organizations to outsource entire processes, combining software and infrastructure, to the cloud. For content that process is a workflow…
Create Content
Deliver Content
Measure Content
content
delivery
IaaP
Personalized. Relevant. Automated. Available.
1. Create content with SaaS tools
2. Content is stored in Cloud Storage
3. Cloud Storage is integrated with delivery network
4. Delivery network has performance and big data technologies
5. Content success is assessed through integrated dashboards
What makes IaaP the ideal architecture for the future of content delivery?
Personalization. Relevancy. Context. Mobile. Monetization.
A really smart network.
Anticipation. Automation. Analysis.
You = 24/7/365
Thanks.
This presentation brought toby the letters “Q” & “A”
Jason Thibeault
Sr. Director, Marketing Strategy Limelight Networks
T: @_jasonthibeault
602-850-4871
